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BeeKeeper Operational Communication Platform Expansion Strategy

Explore the growth strategies and challenges of BeeKeeper, an operational communication platform, with a focus on increasing clients, retaining sales teams, and enhancing customization. This case study offers analysis, alternatives, and recommendations for sustainable expansion.

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BeeKeeper Operational Communication Platform Expansion Strategy

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  1. UNIVERSIDAD PANAMERICANA ANDREA MAGALLANES LORENA ZEPEDA MARIAM MARTINEZ JUAN CARLOS MORENO

  2. AGENDA • FACTS & PROBLEMS • ANALYSIS • ALTERNATIVES & RECOMMENDATIONS • IMPLEMENTATION • CONCLUSION

  3. FACTS The company started as a Start Up BlicKlick, an anonymous flirting platform BeeKeeper - Next-generation operational communication platform for non-desk employees Switzerland (HQ), San Francisco, Berlin and London 130 employees globally VALUES: • Collaboration • Simplicity • Open-mindedness • Proactiveness • Tolerance to failure • BeeKeper’s revenues came from clients in: • 80 % Hospitality, Manufacturing and Retail • 20% Other 12 industries equally

  4. PROBLEMS MAIN: Continue growing while staying agile and exciting SECONDARY: • Organizational Structure (Middle management & Engineering Teams) • Retaining sales people focused on non-core industries • Customization, Cross compatibility (Difficulties for engineering team) • Lack of Space (Need of 1 or 2 floors) • Attract new investors with compatible core values

  5. swot

  6. Suppliers Five competitive forces Competency rivalry Entrée Barriers Substitutes Clients

  7. Alternatives GO DEEP GO BROAD TAILOR MADE INDUSTRIALIZED

  8. Go Broad - Industrialized GO BROAD: • Growth • Variety on clients • Maintain loyalty • Aligned with company values (Open- Mindedness) INDUSTRIALIZED: • User Friendly • Sector standardized • Short delivery time (Not customized by client) • Aligned with company values (SIMPLICITY) • Engineer Team

  9. Action plan Dec 18 Jun 19 Aug 18 From Jun 19 on

  10. Risks and mitigations Contingency plan • Go back to tailor-made style for all clients requesting it • Increase number of employees in engineering department

  11. Kpi’S • GET NEW CLIENTS • Volume (number) of new accounts per quarter • Volume (in money) of new accounts per quarter • Compare both to current performance • RETAIN EXISTING CLIENTS • Satisfaction percentage with new sector-based platforms • Loyalty percentage (number of re-purchases vs last total purchases)

  12. CONCLUSION

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