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Live2Ride Mountain Bikes

Live2Ride Mountain Bikes. Patrick Tozer 201005431 Victoria Zed 201003699 Bobbi Norris 200905169 Brittany Norris 200906078. Overview. Sales: $ 8,056,152 Units sold: 22,952 Costs: $4,111,162 Profits: $1,217,272 Share holder Value: $10.76 Earnings per share: $1.217

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Live2Ride Mountain Bikes

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  1. Live2Ride Mountain Bikes Patrick Tozer 201005431 Victoria Zed 201003699 Bobbi Norris 200905169 Brittany Norris 200906078

  2. Overview • Sales: $ 8,056,152 • Units sold: 22,952 • Costs: $4,111,162 • Profits: $1,217,272 • Share holder Value: $10.76 • Earnings per share: $1.217 Medium Price, Medium Volume Quality product, Premiere brand

  3. Price • Previous result: $520 low sales-$540 increased sales • Competition: Comparable low • Industry Averages: $544 • Increased Prices to stay competitive • Instills a sense of quality/begin to create a recognized brand identity • Increased sales

  4. Promotion • Previous result: Awareness went from 0.18- 0.21 • Competition: Bikes4Bros 0.21 • Industry Averages: 0.27 • With an increase in awareness, we are able to get out brand out there and increase sales

  5. Place • Previous result: 0.15-0.13 • Competition: DaBois Bikes 0.15 • Industry Averages: 0.26 • Focused on sports stores as main retailer which made them accessible to all consumersand increased sale

  6. Conclusion • Sold affordable price • Raised prices -Stay competitive • Focused on limited advertising • Increased promotion expenditure • Centralized distribution

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