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Nike’s Motivational Campaigns

Nike’s Motivational Campaigns. By: Ian Bohince and Sam Wright. Just Do It. Nike struggled to compete against winning rival Reebok during the 1980’s, which inspired the “Just Do It” Campaign Just do it original http://www.youtube.com/watch?v=ENi1SvEFqsQ

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Nike’s Motivational Campaigns

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  1. Nike’s Motivational Campaigns By: Ian Bohince and Sam Wright

  2. Just Do It • Nike struggled to compete against winning rival Reebok during the 1980’s, which inspired the “Just Do It” Campaign • Just do it original http://www.youtube.com/watch?v=ENi1SvEFqsQ • 1988 to 1998 Nike increased domestic sport-shoe market share from 18 to 43% • Sales increased from $877 million to $9.2 billion in just ten years

  3. Nike & Celebrity Endorsements • During the “Just Do It” campaign, one of their key components to the campaign was the use of celebrity endorsements. • Celebrity endorsements allowed consumers to feel more connected and relate better to the product and brand. • They used celebrities like Micheal Jordan, Serena Williams and Lance Armstrong

  4. Just Do It: Lance Armstrong • The Lance Armstrong campaign reached out to potential consumers who had a lack of confidence towards success • This was an attempt to motivate people to become more active and reach for goals they thought were impossible • Nike was attempting to break into a new target market, its not just for athletes, but for anyone and everyone http://www.youtube.com/watch?v=IEEpn115eQE Lance Just Do It

  5. The Kobe System • Kobe Bryant is one of the most successful basketball players ever known • Nike’s Global Marketing Coordinator, Adam Roth says “Kobe’s success truly transcends the court and can inspire others to go beyond what they think is possible” • The KobeSystem is re-innovating the “Just Do It” Campaign http://www.youtube.com/watch?v=33j2a6Gvzns Kobe nike

  6. The Kobe System • The Multi Media Campaign invites consumers to be an active part of the Kobe System, both in sport and in life • Its another motivational campaign much like the “Just Do It” campaign which lead NIKE to huge success • The main difference between this campaign and the last is Humor, which Nike isn’t really known for. Level 1 http://www.youtube.com/watch?feature=player_embedded&v=ZupVXl1_Fg4 Level 2 http://www.youtube.com/watch?feature=player_embedded&v=jvW2MAtRgVs Level 3 http://www.youtube.com/watch?v=6XlnWQRpE8Q&feature=player_embedded

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