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TPCC Presentation

Image fromFlickr prizrak2084. Missoula TDM Program Review. TPCC Presentation . September 25, 2012. Overview. Project Recap Project schedule Draft Recommendations & Organizational Plan Organizational recommendations Programmatic recommendations Plan Implementation & Monitoring

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TPCC Presentation

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  1. Image fromFlickr prizrak2084 • Missoula TDM Program Review TPCC Presentation September 25, 2012

  2. Overview Project Recap • Project schedule Draft Recommendations & Organizational Plan • Organizational recommendations • Programmatic recommendations Plan Implementation & Monitoring • Program cost, budget, and potential funding sources • Performance measurement process

  3. Project Recap Photo Source: holotone

  4. Study Process Phase I: March - April Phase IV: August - September Phase V: October Phase II: May - June Phase III: July • Stakeholder Outreach • Peer Review • Program Assessment • Draft org alt • Evaluation Framework • Org Evaluation • Recommended Org Structure • Org Plan • TPCC Adoption

  5. Draft Recommendations & Organizational Plan

  6. Improve organizational structure Roles & responsibilities Collaboration Efficiency Define TDM program priorities Identify additional program funding opportunities Develop a performance measurement process 4 Key Outcomes of this Plan

  7. TPCC Oversight Committee City Transportation Department/ Section Travel Options Group (MIM)Transit, youth, Bike/Ped, Employer, Individualized Marketing Mountain Line Transit service MR TMA Vanpool service MPC Parking Access Manage-ment ASUM UM Transit & Outreach Travel Options Consortium District Based Employer Outreach DowntownEmployer Outreach Downtown Leadership Committee

  8. 1. Centralize Travel Options Programming Lead Agency: City Transportation Department (recommended) Partners: City Bike/Ped Office, MUTD • Maintain MIM brand • MIM Downtown • Regional MIM Employer Outreach (N Reserve, University, Midtown) • Consolidate City Bike/Ped Office under Travel Options Group • Centralize and focus youth outreach • Manage transit marketing

  9. 2. Focus Marketing & Outreach Lead Agency: Travel Options Group Partners: City Bike/Ped Office, MUTD • Develop an individualized marketing program for neighborhoods and employment sites • Phase out Way to Go! Club and designate funds to youth, individualized marketing, and transit marketing

  10. 3. Establish Downtown Leadership Group Lead Agency: Travel Options Group Partners: Travel Options Group, MRA, DDA, MUTD, ASUM, MR TMA, St. Patrick’s • Build on strength and success of current downtown organizations • Develop access management strategy • Approve work plan for MIM Downtown Source: flickrDwarfVader

  11. 4. Dedicate MPC Funding to TDM/Access Management Lead Agency: MPC Partners: Downtown Travel Options Leadership Group • Designate a dedicated portion of parking revenue to downtown TDM programs • Priorities set by Downtown Travel Options Leadership group • Develop access strategy that integrates parking management and TDM programming

  12. Missoula Downtown Master Plan Missoula Downtown Master Plan calls for a multimodal access and circulation to support planned downtown development

  13. 5. Establish TDM Consortium Lead Agency: Travel Options Group Partners: MUTD, ASUM, MR TMA • Collaborative forum for regional travel options • Identify target markets and funding opportunities

  14. 6. Develop Capacity for Transit Marketing Lead Agency: MUTD Partners: Travel Options Group • Partner with Travel Options Group to launch individualized marketing alongside transit routes • Build staff capacity to increase transit pass sales • Participate in Downtown Leadership and TDM Consortium groups

  15. 7. Improve Vanpool & Carpool Service Lead Agency: MR TMA Partners: TPCC and MDT • Attend & participate in TDM Consortium meetings • Survey existing riders annually • Submit quarterly reports to TPCC Oversight Committee • Work with TPCC to reconcile waiting list and vehicle procurement process

  16. 8. Improve ASUM/MUTD/MR TMA Partnerships Lead Agency: ASUM Partners: ASUM, MUTD, MR TMA • Partner on grant funding opportunities • Establish plan to implement more vanpools that serve university market • Attend Downtown Leadership Committee and TDM Consortium to ensure University services are included

  17. 9. Formalize TPCC Role as Oversight Committee Lead Agency: TPCC Partners: CMAQ-funded TDM programs • Approve workplans and performance targets for each CMAQ funded program • Receive updates on quarterly reports from CMAQ funded programs • Evaluate programs annually Missoula Mode-Split Data, 2010

  18. Plan Implementation & Monitoring

  19. Recommended CMAQ Funding Allocation Note: $378k available for programs & outreach Source: Missoula TIP (Revised)

  20. Travel Options Group Budget (with funding gap)

  21. Travel Options Group Budget (without funding gap) Funding gap potentially reduced by investments from MUTD & MPC

  22. Travel Options Program Priorities Higher Priority: • MIM Downtown • Regional Employer Outreach • Individualized Marketing • Bike/Ped Safety & Outreach Lower Priority: • Bike Ambassadors • Youth Outreach • Community events

  23. Tracking Program Performance • Outputs/Direct Effects • Awareness & satisfaction • Participation • Alternative mode use • Outcomes • Travel Impacts • Emissions reduced • Costs saved • Inputs • Outreach • Marketing Cost Effectiveness

  24. How will Missoula Measure Performance? Performance measures will be quantitative, qualitative, and program-specific:

  25. CMAQ Funding & Performance Monitoring Process Funding Allocation Performance Monitoring

  26. TDM and the LRTP • Recommendations will help Missoula achieve LRTP goals cost effectively • Mode split targets and other performance measures should align with LRTP goals and performance monitoring processes Photo: Metro RTO

  27. Next Steps • September • Send Draft Plan to TTAC, TPCC, and Program Directors • September 25 • Comments due from TTAC, TPCC, and Program Directors • Present to TPCC • October • Submit Final Plan • TPCC Plan adoption

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