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Entrepreneurship

Entrepreneurship. My Journey -Dhanraj Tirumala. As an Employee. Novopan - developed a Marketing Mix Crompton Greaves - Mumbai - Campus Placement NavaBharat Group – Hyderabad - Marketing Manager - Sales and Marketing of Electronic Components – All India

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Entrepreneurship

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  1. Entrepreneurship

    My Journey -Dhanraj Tirumala
  2. As an Employee Novopan - developed a Marketing Mix Crompton Greaves - Mumbai - Campus Placement NavaBharat Group – Hyderabad - Marketing Manager - Sales and Marketing of Electronic Components – All India - Diversification plans for the Group OMC Computers Ltd - Marketing Coordination Manager - Regional Manager - National Sales Manager
  3. As an Employer Incorporated in1994 - Niche Technology player Capitalizing on 12 years of prior work experience - Technology - Marketing - Developing Technology based Training Systems 1st Generation Entrepreneur - Pros and Cons Started with a Capital of Rs. 3 Lakhs
  4. Simple Mantras for Successful Entrepreneurship Bootstrap to avoid Debt Trap Talent alone will not count Think out of the box - Creativity, Innovation, Positioning Do not let day-to-day firefighting affect your long range planning. Be centered like a Pendulum Develop a trust-worthy core employee team Don’t let the phone ring more than 3 times
  5. Delegate as much as possible Adopt IT from day 1 Manage your statutories on Priority basis The Learning Curve is not a Parabolic but a Sine Wave All in All - A Roller Coaster Ride - Taught me the distinction between “The Good”, “The Bad” and “The Ugly” - Different Perspectives – Employee vs. Employer - Buck Stops with You
  6. A Guru’s Speak “Experience is what you get when you don’t get what you want. Hence, having a Mentor is important.” 4 C’s of Entrepreneurship - Courage - Conviction - Commitment - Consistency Follow Ethical Business Practices
  7. Integrity and Commitment of Top Management Keep business always on a Growth curve Family support is a key ingredient Invest in a good Secretary and Accountant Demonstrate Reliability – On Time, Everytime
  8. Opportunities in Technology Go Digital! IT Based Projects are no longer Rocket Science Language Conversion – Local Text e.g. తెలుగు Hardcopy -> Electronic form conversion made easy Advancements in Animation e.g. Mayabazar E-tutoring,Cloud Computing. Capital Investment is low Scope for creating employment Human Capital is easily available in India – Techno Coolies
  9. Future is in Clean & Green Projects Indian Space & Military Applications Engineering Design Services Software & Customised Hardware for Utilities Disaster Management Identify gaps/problems in Market Place - e.g. Need for Quality Towels/Socks - TATA Water Filters, Nano Car, Nano Housing
  10. Other Opportunities Rural Areas Mobile Telephony Services eMusic – Downloads/Writing Music ePaintings/eMuseums Creating ePhotoalbums
  11. Successful Marketing Mantras Create a USP for your Product/Service 4 P’s of Marketing Product/Price/Placement/Promotion Use Media extensively for Promotion (Free if possible) Even if you are “Me Too”, it’s OK e.g. Tata Cars Promotion without Substance is dangerous Make everybody a sales person in your organization Think Global, Act Local

  12. MILESTONES FOR SUCCESS

  13. MILESTONES FOR SUCCESS # 11…..The 3 Legged stool- - Contribute - Continuous Learning - Have Serious Fun
  14. MILESTONES FOR SUCCESS # 10 ….. Live off your parents as long as you can . Delay entry into Workplace . Travel Overseas . Do an Internship . Investigate your Passions
  15. MILESTONES FOR SUCCESS # 9 …. Don’t get Married too soon - Age 26 – 30 is the right Age - Earlier to this age you may not know who you are, - You can be self supporting
  16. MILESTONES FOR SUCCESS # 8….. Pursue a Career , not a job. - build Knowledge & Skills - do not chase money - keep away from herds
  17. MILESTONES FOR SUCCESS # 7 …. Avoid Procrastination -getting immobilised by mobiles -getting caught in the Net -surfing channels on TV
  18. MILESTONES FOR SUCCESS # 6 …..Challenge the Known & Embrace the Unknown. -think out of the box -indulge in creativity & innovation. -Kaizen (continuous improvement)
  19. MILESTONES FOR SUCCESS # 5 …..Skills Acquisition -Learn to speak Chinese -Improve your English -Identify your core competence -Never forget your domain Knowledge -I.T Skills
  20. MILESTONES FOR SUCCESS # 4….. Play to Win -Make winning a habit -You are limited by your imagination -Your life is your creation
  21. MILESTONES FOR SUCCESS # 3 …..Never forget your values. - don’t play dirty - on a high with knowledge, not gizmos. - instant gratification & long term pain
  22. MILESTONES FOR SUCCESS # 2 ….. Leadership - Take responsibility - Team building - Avoid crab mentality - Think win-win.
  23. MILESTONES FOR SUCCESS # 1….Enjoy family & friends -remember your parents as a major support system -nurture relationships -be known as a person of high integrity
  24. THANK YOU
  25. Dhanraj Tirumala CEO & Founder, TRISHA Technologies Email: dhanrajtirumala@gmail.com Mobile: 9848019810
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