Ch 4. Social and Cultural Environments

1. Ch 4. Social and Cultural Environments • Society, Culture, and Global Consumer Culture • High- and Low-Context Cultures • Hofstede’s Cultural Typology • The Self-Reference Criterion and Perception • Diffusion of Innovations • Cross-Cultural Competency

2. Society, Culture, and Global Consumer Culture • Culture • Global consumer culture positioning (GCCP) • Attitudes, Beliefs, and Values • Aesthetics • Dietary Preferences • Language and Communication

3. High- and Low-Context Cultures(Table 4-3) • Lawyers • A person’s word • Responsibility for organizational error • Space • Time • Negotiations • Competitive bidding • Country/regional examples

4. Hofstede’s Cultural Typology • The First Dimension - Power Distance (Hong Kong vs. Germany) • The Second Dimension - Individualist Cultures (USA vs Japan) • The Third Dimension – Masculinity (Japan vs. Taiwan) • The Fourth Dimension – Uncertainty Avoidance (Japan vs. USA)

5. The Self-Reference Criterionand Perception • The Euro Disney’s example

6. The Adoption Process Characteristics of Innovations Adopter Categories Diffusion of Innovations in Pacific Rim Countries Diffusion Theory (Spain and Taiwan)Avoidance (Spain and Taiwan)Avoidance

7. Cross Cultural Competency