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Cleanerific. The Cleaning Solution for Your Home or Office 900 Marin Street, SF, CA 94124 415-820-7230. A Social Enterprise of Jewish, Family and Children’s Services of San Francisco, the Peninsula, Marin and Sonoma Counties. Cleanerific as Part of JFCS Mission.
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Cleanerific The Cleaning Solution for Your Home or Office 900 Marin Street, SF, CA 94124 415-820-7230 A Social Enterprise of Jewish, Family and Children’s Services of San Francisco, the Peninsula, Marin and Sonoma Counties
Cleanerific as Part of JFCS Mission • Committed to providing services to individuals and families of all ages and backgrounds • Access to greater economic security and self-sufficiency
Goals of Cleanerific • Create jobs that pay a living wage plus full medical benefits • Much needed services for clients • Revenue generation for JFCS
Start Up Phase • Business and marketing plan • Create Organizational Structure • Hire Staff
Administrative and Field Staffing • Administration • Field Staffing • Agency Support
Field Staff • Un or under-employed • Live in underserved parts of the community • Cleared through background checks • Thoroughly trained • Supervised at the job site • Work hard and smart
Sales and Marketing • Marketing strategies • Target marketing – who is your market • Marketing communication materials
Demographics of Clientele • Existing clients of JFCS • Constituent base of JFCS • People and organizations affiliated with the Jewish Community • Socially conscious people who want to give back to the community
Measures of Success • Financial Breakeven by 2009 • Social Create 50 full time jobs by 2009 Create better lives for our employees
Benefits to Agency • Revenue Generation • Less dependence on outside sources for program funding • Innovative way to further social mission • Create additional services for disabled and elderly agency clients
Lessons learned • Be prepared to deviate from business plan or original idea • Many ideas that sound good on paper don’t work when implemented • Core of your revenue should come from private sector