Toshiba Telecommunication Systems Division January 2012

1. IPedgevs the Competition Toshiba Telecommunication Systems Division January 2012

2. IPedge ArchitectureMultiple applications integrated into a single Unified Communication platform Single Server Simplicity Single Server Simplicity

3. Advantages and Benefits • Performance Driven IP Architecture • A single IP address provides cost effective deployment • The Linux operating system provides a higher level of security than other operating systems • RAID options and survivability within or across the network ensure business continuity in the event of a hardware failure • Calls Stay Live due to Peer to Peer Connection • When primary Server is Back on-line IP Phones will re-register

4. Advantages and Benefits Performance Driven IP Architecture • SIP trunks work natively • Does not require gateways • Gateways can be used to interface to the PSTN for analog and digital trunks • Strata CIX can also be used as a gateway • Digital telephones connected to a Strata CIX • Connection of analog and digital trunks • IPedge EC & EM sleek 1U profile server chassis occupies minimum rack space • IPedge EP can also be rack-mounted 1.5U

5. Advantages and Benefits Networking Between IPedge and Strata CIX • Enabled via IPedge Net using one IP address • Complete compatibility unlike many competitors

6. Advantages and Benefits Ease of Installation & Administration • Browser-based system administration • Centralized management • Personal administration • Unified administration for Call Processing, Voicemail, Call Manager, and Meet-Me Conferencing/Web Collaboration

7. Advantages and Benefits Ease of Installation & Administration (continued) • Bacula built-in daily back-up and recovery options • Webmin provides Web-based interface to key Linux functions • Your techs don’t have to learn Linux • Easily accessed through Enterprise Manager

8. Tech programs extension, then clicks “Create New mailbox” IPedge Messaging Voicemail/Unified Messaging Built Into IPedge • Full integration voicemail, unified messaging with fax integration into IPedge architecture • Included bundled number of users with unified messaging and Call Manager Standard (EP=6 or 16, EC=24, EM=32) • IPedge manages all voicemail resources • Administered through Enterprise Manager

9. Messaging Functionality to Meet Customer Needs • Find-Me / Follow-Me call routing • Record calls to mailbox with a one touch button • Scripts to customize voicemail, IVR functions, enhance features, e.g., recording and playback, audio files, caller entries for special call routing • Mailboxes activated by User Licenses • Unified messaging standard feature for initially packaged number of users • Add as needed beyond starter bundle

10. Call Manager Standard Advanced Two Call Manager Versions Available Call Manager Standard is FREE – included with IPedge Call Manager Advanced provides full functionality

11. Strengths to Emphasize vs Competitors More effective multi-application support in one server PBX call processing Messaging (voicemail/unified messaging/follow-me) Call Manager Enterprise Manager centralized administration Manages call processing, messaging, and meeting / collaboration applications all from one interface Browser-based so no software to install on user PCs Personal admin level for individual users Webmin (so you don’t have to be a Linux expert) Bacula (easy and efficient daily back-up and recovery) Meeting/Web Collaboration (EC & EM) Competitive Positioning

12. Strengths to Emphasize vs Competitors Fits small to large market segments with one product Three server sizes to fit capacity/price requirements Same software features and applications Same telephones and endpoint devices Networking betweenIPedge servers and Strata CIX systems with complete compatibility Survivability within or across the network ensures business continuity in the event of a hardware failure Linux operating system high acceptance by IT managers Industry standard Provides high level of scalability Security and more virus resistant than other operating systems Competitive Positioning

13. Strengths to Emphasize vs Competitors And don’t forget the Toshiba company strengths Toshiba corporate strength and tradition of innovation History and commitment to the telecommunications business Partnership with the best nationwide dealer network and the industry’s best National Accounts program Well deserved reputation for quality and reliable products that provide low total cost of ownership Total Office Solution also offering copiers, laptops, and surveillance video/recording systems Competitive Positioning

14. IPedge Advantages Over Cisco Cisco Unified Comm. Manager lacks essential features Separate Music-on-Hold (MOH) and Background Music interfaces Override Capabilities (Do-not-Disturb, Class of Service, Toll Restriction via Speed Dial) Auto Busy Redial Trunk Queuing with Callback Automatic Hold Park/Page single-step functionality Door Lock interface Voice Mail Monitor & Answer Hot Desking Adaptability feature customization tools like IPedge Scripting tools and Strata CIX FeatureFlex Competitive Positioning

15. IPedge Advantages Over Cisco Unified Comm. Manager Express, UC540/560 and UC320 systems also lack additional important features E911 Handling of Remote IP Telephones Busy Override Verifiable Account Codes Direct Inward System Access (DISA) Door Alarm interface Tenant service System Diagnostics Traffic Measurement and Reporting Multiple Music-on-Hold interfaces (Toshiba systems support 15 MOH sources and Unified Communications Manager Express and UC540/560 support only 2) Competitive Positioning

16. IPedge Advantages Over Cisco Cisco UC320 and UC540/560 small systems designed for single-site applications and have poor networking Only up to five system nodes Only network to Unified Communications Manager Express systems Cannot network with larger Unified Communications Manager systems UC320 and UC540/560 systems must be administered individually and do not support centralized administration the way Unified Communications Manager and Unified Communications Manager Express systems and Toshiba systems do Competitive Positioning

17. IPedge Advantages Over Cisco Cisco IP telephones lack many important features that Toshiba IP telephones provide Multiple Directory Number call coverage with Phantom DNs, and Cisco’s boss/admin shared line access offers limited capabilities and is a poor substitute for true multiple DN capabilities Hot Dialing Automatic Hold Background Music played through telephone speakers Busy Lamp Field (BLF) display of station status is only available on certain expensive models and not on the more affordable models most commonly used Competitive Positioning

18. IPedge Advantages Over Avaya IP Office lacks important feature capabilities that the IPedge provides – a few examples: Direct Inward System Access (DISA) Tenant Service Background Music Through Telephones Separate Interfaces for MOH and BGM IP Office only supports two Music-on-hold (MOH) sources compared to up to 15 MOH sources on Toshiba IPedge supports up to 15 MOH wav files built-in to the system Toshiba users find it very valuable to play different information messages for different departments that callers may be holding for Competitive Positioning

19. IPedge Advantages Over Avaya Toshiba systems have better multi-system networking capabilities than the IP Office IP Office networking only works as a node controlled by an Aura Media Server IP Office systems cannot provide comprehensive networking by themselves, but can provide limited IP networking between up to 32 nodes If connection to the Aura controller is lost, networking between all nodes goes down. Competitive Positioning

20. IPedge Advantages Over ShoreTel ShoreTel lacks name recognition in the general business community Well known in the telecom industry but not in the general public In this business since 1998, so no longer a newcomer, but far from Toshiba’s market presence Toshiba Telecommunication Systems Division has been a telecommunications leader for over 30 years, and Toshiba Corporation has been a world technology leader for over 125 years Toshiba’s reputation for quality and reliability is unmatched in the telecommunications industry ShoreTel products do not have the same reputation for quality and reliability Competitive Positioning

21. IPedge Advantages Over ShoreTel ShoreTel system lacks many important IPedge features Auto Busy Redial Auto Off-hook Selection Trunk Line Queuing with Callback Station Queuing with Callback Continuous DTMF Tone Exclusive Hold Privacy/Non-privacy Options Ringing Line Preference Multiple Music on Hold sources (only one per site vs 15 Toshiba) ShoreTel paging features are weak, lacking Park/Page combo feature, Emergency Page, and Night Ringing over Selected Page Zones Competitive Positioning

22. IPedge Advantages Over Mitel Mitel telephone migration is very limited Mitel gives the illusion that their 5000-series IP telephones are compatible with all Mitel systems However, no telephone is compatible with all Mitel systems Only certain telephone models work with certain Mitel systems Overall telephone upward compatibility very limited and confusing All Toshiba IP5000-series telephones are compatible with all IPedge and Strata CIX systems Competitive Positioning

23. IPedge Advantages Over Mitel 5000 CS The 5000 CS does not support an IP DSS console The 5000 CS is not well suited to analog trunk applications, with maximum 14 loop start line maximum, SIP trunks must be used to expand trunk capacity The 5000 CS is also not well suited to analog station applications, lacking message waiting light support (support stutter dial tone only) The 5000 CS ACD is weak in advanced functionality lacking skills-based routing and callbacks in queue Competitive Positioning

24. IPedge Advantages Over Mitel SX-200 Mitel SX200 lacks important feature capabilities that the IPedge provides – a few examples: Auto Busy Redial Pooled line buttons Separate music-on-hold and background interface Dual color LEDs for I-use and I-hold Competitive Positioning

25. IPedge Advantages Over Mitel SX-200 IPedge has advantages in call center applications SX-200 ACD only supports 100 active agents per system, which is inadequate for larger call center applications Toshiba ACD supports up to 360 active agents per system SX-200 ACD has limited call distribution methods, lacking balanced call count, preferred agent, and agent priority routing, all of which is provided by the Toshiba Enhanced ACD SX-200 ACD does not enable agents to log into multiple groups, like the Toshiba ACD does SX-200 ACD software is system resident, but displays and reporting requires a separate dedicated server to run on Toshiba ACD has the advantage of running on the MAS, which is a shared platform with all other value-added applications Competitive Positioning

26. IPedge Advantages Over NEC NEC telephone compatibility is limited within the DSX, UX5000, and SV8100/SV8300/SV8500 product lines and each product line has their own telephone sets DSX telephones are not upward compatible with NEC UX5000 or SV8100/SV8300/SV8500 systems UX5000 telephones are not upward compatible with NEC SV8100/SV8300/SV8500 systems either DT700 IP telephones and DT300 digital telephones are only compatible with Univerge SV8100, SV8300, and SV8500 systems. They are not compatible with smaller UX5000 or DSX systems. This makes NEC migration both complicated and more expensive All Toshiba IP5000-series telephones are compatible with all IPedge and Strata CIX systems Competitive Positioning

27. IPedge Advantages Over NEC UX5000 Nothing is upward migratable from the NEC UX5000 to the larger Univerge SV8100 or SV8300 systems Must must completely change product lines and throw out their entire investment IPedge customers migrating from a smaller to a larger server take licensing, gateways, and telephones with them UX5000 supports only basic ACD capabilities, lacking advanced functionality such as skills-based routing, trunk priority routing, preferred agent, agent priority, and web callback, all of which Toshiba’s ACD can provide Competitive Positioning

28. IPedge Advantages Over NEC UX5000 UX5000 lacks important feature capabilities that the IPedge provides – a few examples: Hot Desk Call Forward Multiple (for external calls and internal calls) Call Forward Remote Change Destination Serial Station Hunting Multi-node Central Management Competitive Positioning

29. IPedge Advantages Over NEC Univerge SV8100 NEC SV8100 lacks important feature capabilities that the IPedge provides – a few examples: Hot Desk Hot dial pad Multiple directory numbers (SV8100 call arrival keys are not an equivalent substitute and do not provide Phantom DN capabilities). Extensive call forwarding modes (SV8100 lacks system-wide default and remote call forward does not allow remote destination change SV8100 only provides 3 external paging zones/groups compared to 8 on IPedge EP and EC, and 24 on IPedge EM SV8100 InACD provides limited contact center capabilities compared to Toshiba’s robust application Competitive Positioning

30. IPedge Advantages Over NEC Univerge SV8300 NEC SV8300 lacks important feature capabilities that the IPedge provides – a few examples: Hot dial pad Continuous DTMF tone on dial pad Conference Split/Drop Flexibility Automatic hold/release option setting Night ringing over external zone paging Background Music Through Telephones Background Music Separate Interface from Music-on-Hold Competitive Positioning

31. IPedge Advantages Over Asterisk Digium’s promise of “open source” free PBX software that anyone can download and use is a false promise Early proponents touted Asterisk as a free PBX in which all you had to do is download the Asterisk software onto your Linux server, install telephony boards, connect your trunks, plug in your telephones, and start making calls This perception didn’t last long Adopters quickly discovered the high level of IT expertise required for a successful installation and ongoing maintenance of the system This often wiped out expected cost savings Unless you are a skilled systems integrator, Asterisk is not suitable for self-installation Unless you have a capable IT staff, maintenance must be contracted to Digium or a capable systems integrator Competitive Positioning

32. IPedge Advantages Over Asterisk Asterisk is far from free . . . farther yet from easy to implement Once downloaded, Asterisk software has to be properly installed on the server you have purchased This includes setting all the programmable options within the system, extension numbering, auto attendant routing, voice mail preferences, etc. This takes a trained technician, just like most any other telephone system Plus network assessment and quality of service (QoS) preparation, and all the usual physical installation of trunk connection, station connection, downloading/ printing/distributing user guides, user training, etc. And don’t forget the Java programming and other expertise required to integrate other applications that will be used with the system and its databases Competitive Positioning

33. IPedge Advantages Over Asterisk Asterisk is far from free . . . farther yet from easy to implement Unless the customer has in-house technical experts on staff to handle all this, they have to contract with a systems integrator to get it accomplished successfully After all this is completed, even though you download the software at no charge, you must pay for an annual maintenance contract renewable each year to Digium to get support for bug fixes, future upgrade versions, troubleshooting tech support, etc. Competitive Positioning

34. IPedge Advantages Over Asterisk Asterisk is far from free . . . farther yet from easy to implement If this implementation process sounds difficult and risky, it should Articles have been written in industry publications about the nightmares some enterprises lived through, and how expected cost savings never materialized The difficulty of implementation and systems integration is what has given birth to companies like Fonality, who sell Asterisk-based turnkey systems Even Digium themselves, the makers of Asterisk, don’t recommend the “download and go” approach They prefer to sell you their Switchvox turnkey product Switchvox consists of the Asterisk software pre-installed on a built-for-purpose server, with installation, training, other required integration and professional services, and the first year pre-paid annual software maintenance fee Competitive Positioning

35. IPedge Advantages Over Asterisk Three models of Switchvox systems available: The Digium Switchvox AA65 Appliance supports up to 30 users, but only up to 12 concurrent calls The Digium Switchvox AA305 Appliance supports up to 150 users, but only up to 45 concurrent calls The Digium Switchvox AA355 Appliance supports up to 400 users, but only up to 75 concurrent calls All Digium systems use a blocking architecture that requires careful planning for the number of active users Customer requiring more than 75 simultaneous users must source their own higher capacity server platform and build their own system, making Asterisk an unfeasible alternative for enterprises of this size and larger A much better alternative is the IPedge or Strata CIX systems that have several models available and support up to 1,000 simultaneous users Competitive Positioning

36. IPedge Advantages Over Asterisk Digium does not make telephones for Asterisk or Switchvox systems Third-party IP telephones are required, most commonly from Snom, Grandstream, and Polycom Snom and Grandstream telephones do not have a quality reputation Polycom telephones are higher quality but expensive Competitive Positioning

37. IPedge Advantages Over Asterisk Asterisk lacks important feature capabilities that the IPedge provides – a few examples: Call coverage is not provided with multiple directory numbers – Asterisk allows multiple appearances of your directory number on your phone, but not your DN on my phone for call coverage Auto Off-hook Selection (line preference) Door Unlock control function E911 does not handle remote IP telephone phone locator Off-hook Call Announce via telephone speaker (handset only). Busy Override (Executive Override only) Competitive Positioning

38. IPedge Advantages Over Asterisk Asterisk lacks important feature capabilities that the IPedge provides – a few examples (continued): Release key and Release/Answer key Asterisk supports very limited LCD Feature Prompting Display and Soft Key operation, and none for voicemail operation Asterisk touts their low-function ACD as a low cost call center solution However, it lacks so many basic capabilities that it is impractical to use for many call center customers Does not offer the advanced functionality of Toshiba ACD To achieve high function call center capabilities, expensive third-party ACD software must be deployed Competitive Positioning

39. Competitive Reports Available on FYI IPedge info added to reports on several competitors Power Consumption Comparison Toshiba vs Hosted Services IPedgevs Competition Features Strata CIX vs Competition Features Allworx Asterisk Avaya Cisco ESI Mitel NEC Panasonic ShoreTel Competitive Positioning

40. Competitive Reports Available on FYI IPedge feature comparison vs several competitors Allworx Altigen Asterisk Avaya Cisco HP/3Com Mitel NEC ShoreTel Vertical Zultys Competitive Positioning

41. Updated Pocket Guide on FYI Competitive Positioning

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