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Effective Backlink Strategies for Website Ranking Success

Learn about the importance of backlinks in website rankings and effective strategies to improve SEO performance while avoiding penalties. Discover the power of anchor text and valuable link building practices in this insightful session.

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Effective Backlink Strategies for Website Ranking Success

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  1. Jim Boykin – Pubcon Vegas 2015 CEO & Founder of Internet Marketing NinjasOwner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More. Masters Group Workshop

  2. You may know some of our Communities

  3. I’ve been attending Pubcon every year since 2003

  4. I lived through the Google Florida Update November 16th 2003

  5. Google is based, from it’s inception to this day, on BACKLINKS

  6. Keeping those rankings depends on many other things….mostly based on the user experience.

  7. Backlink Anchor Text of All Keyword Phrases Cheap WidgetsDiscount WidgetsOnline WidgetsWidget StoreBuy Widgets

  8. Submit to Directories Article Content Syndication Sites Press Releases Blog Reviews Forum Links

  9. And Content was writtenLots of it!

  10. The Original Website

  11. New site. One page for every keyword possible.

  12. And then came the Penalties

  13. They watch what SEO’s do, and then filter and penalize as many un-natural patterns as they can find.

  14. And if they find Unnatural or Low Quality Patterns you get Spanked with a Penalty

  15. a One Day ...

  16. And you freaked out And many people got fired from their SEO position.

  17. And you Cried…

  18. Get me to #1 for this phrase or your fired!

  19. Most Common Backlink Anchor Text is all Keyword Phrases and not Branded Phrases BobsWidgets.comTop 5 Most Common Backlink Anchor Text Cheap WidgetsDiscount WidgetsOnline WidgetsWidget Storebuy Widgets Bobs Widgetswww.bobswidgets.comBobsWidgets.comBob Jackson WidgetsBob’s Store

  20. Too Much Exact Match Anchor Text

  21. Everyone always tells me their SEO is like Snow White

  22. We only want “White Hat” Link Building.

  23. And here’s the 5 phrases we’re targeting.

  24. We need at least X # of Links Per Month. And make sure the pages have PageRank X And make sure they all come from pages about “X Topic” And make sure that the anchor text is “Blue Widget” (or a mix of other commercial phrases) And we need the links go to these commercial pages

  25. We’ve already got the “Low Hanging Fruit” Links.

  26. We submitted to lots of Directories, Article Syndication sites, Built Profile Pages, Forum LinksPaid Blog Reviews Hired Link Builders Interlinked our own Network of Sites

  27. We submitted to lots of Directories, Article Syndication sites, Built Profile Pages, Forum LinksPaid Blog ReviewsHired Link Builders Interlinked our own Network of Sites

  28. A Few Link Building Myths There is no such thing as “Hundreds of Directories" There is no such thing as “Hundreds of Article Syndication sites" There is no such thing as “”Hundreds of Blog Reviews" There is no such thing as “Hundreds of Guest Posts" There is no such thing as “Hundreds of Forum Comments"

  29. And the people who think they’re snow white today….

  30. Well, one day they get busted for doing SEO and they they have to serve some hard time.

  31. I will stop chasing short tail and I will do great things to add value to my site and to my users and work on our brand value.

  32. Links as a measurement are not going away “It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Matt Cutts Feb 19th 2014

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