Lifecycle Marketing: What Is It & Why Do You Need It?

1. Lifecycle Marketing: What Is It & WhyDo YouNeedIt? Expert Tips For Lifecycle Marketing: What Is It & Why Do You NeedIt? Ifyou’refamiliarwiththeideaofa“customerjourney,”thenyou’reprobablyfamiliar withlifecyclemarketingaswell.Theterm“lifecyclemarketing”refers toa marketingstrategy developedaroundanindividualconsumer’s paththrougheachstageofthebuyingprocess. Understandingeachstageandhowtoinfluenceyourprospects’ behavioratthosestagesis essentialtocreatingasuccessfullifecyclemarketingstrategy. WhatIs Lifecycle Marketing? Lifecyclemarketingisatacticthatengages customersateverystageoftheirjourney.It’s notjust aboutcreatingawarenessanddrivingtraffictoyourwebsite;it’s aboutengagingwiththem throughouttheentireexperience. Fromawarenesstoengagementtoconversion,lifecyclemarketingisa360°approachthat includesall channelsandtouchpoints,includingpaidmedia(such asGoogleAdWords) through organicsearchresults tomaximizeyouronlinepresenceacrosstheweb.Onceyou’vecreateda strongfoundationforyourbusinessby establishingyourselfonlinewith clearmessagingacross

2. allchannelsandtouchpoints,you’rereadytofocuson sellingproductsorservicesdirectly throughthosechannels(includingemail). Lifecyclemarketingisn’tonespecificcampaignbutrathermultiplecampaignsworkingtogether intandemovertime.Itisn’tjustaboutadvertising;it’salsoaboutofferingvaluablecontentthat helpspeoplemakeinformeddecisionssothey’lleventuallybecomecustomersthemselves! Is LifecycleMarketingImportant? As amarketer,you’reprobablyalwayslookingforwaystoincreasecustomerretention and improvebrandloyalty.Lifecyclemarketingcanhelpyoutoachievethesegoals. Forexample,supposeyourgoalis toincreasethenumberofcustomerswhomakerepeat purchases.Inthatcase,lifecyclemarketingwillhelpyouunderstandwhysomecustomersstop shoppingwithyouandwhatmotivates themtoreturn.You’llalsobeabletoidentify thetypesof offersmostlikelytobesuccessfulwithdifferentgroupsofcustomersatdifferentstagesin their journeywithyourcompanyorproductline. Ifyourgoalissimply“moresales,”thenlifecyclemarketingwill beessentialbecauseitgives insightintowhich customersaremorelikelythanothers(basedonpastbehavior) tobuyfrom youagaininfuturemonthsoryears.Thisinformationallowsyoutobetter targetoptions when decidingwhichmediachannelsshouldreceiveadsfromvariousdepartmentswithinan organization. Itshouldalsobenoted thatlifecyclemarketingcanhelpincreasesaleswithexistingcustomers byidentifyingwhatthey’relookingforandwhen.Forexample,ifyourcompanysells aproduct orservicewithmultipleuses,it’sessentialthateachcustomerknowsaboutallofthem, especiallyifthoseuses aren’tobvious.Ifacustomerbuysfrom youoncebutdoesn’tcomeback becausetheydidn’trealizethemultiplebenefitsfromtheirpurchase,it’salostopportunity for boththecustomerandthebusiness. WhatIstheCustomerJourney? Thecustomerjourney istheprocessofacustomer’sinteractionwithyourbrand.It’s aseriesof touchpointsacrossall channels,frominitial awarenesstopurchaseandbeyond.Each touchpoint isanopportunitytoengagewithyourcustomers,butittakesanunderstanding ofwhereyou standin thejourneytomakeprofitableandinformeddecisionsabouthowyouinteractwith them. Nowthatwehaveabettersense ofourcustomer’slifecyclejourney,wheredowegofromhere? Acomprehensivelifecyclemarketingstrategyisessential tokeepprospectivecustomers engagedwithyourbrandandhelpthem transitionfromonestageof thecustomerjourney toanother.

3. It’s criticaltokeepinmindthatacustomerjourneyisnotone-dimensional butratheraseriesof touchpoints withyourbrand.This canincludewhenyou’vejustboughtaproductandareusing it,orevenif they’rebrowsingthewebafterseeinganadforyouonlineanddecideto explore further. Everyinteractionwithacustomeris another opportunitytobuildtrustandloyalty,whichwill helpthemtransitionfromonestagetoanotherin thelifecyclemarketingcircuit. Therearemanywaysto trackthelifecycleofacustomerandexecutelifecyclemarketing strategies.Butthemostimportantthingis tostartwithyourtargetconsumers—whattheywant, wherethey’recomingfrom,theirproblems,andhowyoucan solvethem. AgencyPartnerInteractiveCanHelp Ifyou’relookingforanexperiencedinternetmarketingagencytohelpyourcompanyachieve digitaldominance,looknofurtherthanAgencyPartnerInteractive.Ourdigital marketing specialists areexpertsattrackingcustomerjourneysateverystageofthefunnel.Weconduct extensivemarketresearchbeforedevelopingmultiplelayersofdigitalmarketingsolutions.This includesproven SEOtechniques,paidads,socialmediamarketing,andbrandedcontent campaignsthathelpbusinessesofallsizesreachtheirgoals.We’veearnedourplaceasone of thebestSEOcompaniesin theUnitedStates byprovidingscalableresultsto businessowners likeyoueveryday. Readytogetstarted?Scheduleyourfree consultationnow!