Your Guide to Digital Marketing for Family Law Firms

1. Your Guide to Digital Marketing for FamilyLawFirms If you’retheownerofafamilylawfirm,youknow thatthedigitalspaceisyourplayground. Your website,blog,andsocialmediapresencemakeupyouronlinemarketingstrategy.Butwhat ifyoucouldgobeyondjusthavinganonlinepresence?Whatifyoucouldusedigitalchannelsto growyourbusinessandengagewithclientsinnewways?Thisguidewillteachyouhowto marketyourself as afamilylawattorneyusinginnovativedigitaltools. WhatIs DigitalMarketingforFamilyLawyers? Digitalmarketingisatermtodescribemultiplestrategiesusingdigitaltoolstoreachpotential clients,buildbrandawareness,increaseconversions,andmore.Internetmarketingcaninclude social mediaplatforms,emailnewsletters,andtechnicalSEO,amongother things.Youcan use digitalmarketingtoreachnewmarkets,retain clients,increasesalesandimproveyourbottom line. WhyIs DigitalMarketingImportantforFamilyLawFirms? Thefirststeptounderstandingwhydigitalmarketingisimportantisrecognizingthatyourclients areonline.Whethernomatterthesizeandlocationofourfirm,mostpeoplewillfindyou throughtheinternet.TheysearchforinformationonGoogle,checktheiremailonline,andvisit websiteslikeyourswhentheyneedlegalrepresentation.

2. Digitalmarketingallowsyoutoeffectivelyreachthemwheretheyarewithouthavingtopay for expensivebillboardsorTVcommercials.Youcan alsotargetyourmarketingefforts basedon what’smostrelevanttoeach clientatanygiventimeintheirlives.Digitalmarketingletsyou helpthoseclientsbeforetheyneedyou—andintheirpreferredways,likeatextmessage or video.Andfinally,becausedigitalmarketingoffersmoreprecisetargetingoptionsthan traditionaladvertisingstrategiesusedbyyourcompetitors(think:radioads),it’smorecost- effective,easiertotrack,andeasiertosee areturnoninvestment. • TheBestDigitalMarketingStrategiesforYourFirm • Therearemanydigitalmarketingstrategiesforyourfamily lawfirm.Therearesomanythatyou couldgetlostintheweedstryingtofigureoutwhat’sbestforyou.Butdon’tfret—we havean easy-to-followguidethatwillhelpyounavigatetheprocessandensurethatyoumakethemost of your time,energy,andresources. • Content Marketing–Thisdigitaltoolisaboutcreatingrelevantmedia,likeblogs, eBooks,podcasts,andvideos,aroundaspecifictopicthataddsvalue toyourclient.The contentisthenpostedacrossvariouschannelslikesocial media,emailnewsletters,and yourwebsite.Italsouses SEOtacticsto ensureitappearsin searchresults. • SocialMedia Marketing–Thisinvolvespostingupdatesonsocialmediaplatformssuch as Facebook, Twitter,andLinkedIn. • EmailMarketing–Thisrefers toaseriesofemailstargetedforleadnurturing,driving sales,updatingservices,andmore.Emailmarketingishighlyeffectivesinceittargets • specificgroupsofyoursubscribers. • PaidAdvertising–Whenpeoplesearchonlineusingkeywordsrelatedtotheirlegal issue(such as“familylawyernearme”),adsrelatingspecificallytothesesearchesappear atthetopoftheirsearchresultspage.Thisincreasesyourvisibility,makingsearchers morelikelytoclickandexploreyourpage. • VideoMarketing–Withmorethan2billionmonthlyactiveusersworldwidenow watchingvideosonYouTubealoneeverymonth,it’s clearwhyvideomarketinghas become such a powerful tool when trying to reach prospective clients through digital channels. • HowToGet StartedWithDigitalMarketingforYourFamilyLawPractice • Thereareafewimportantthingstokeepinmindforyourdigitalmarketingstrategy.Thefirstis thatyouhave to usetherighttools.Some ofthemostcommontoolsincludewebsites,social media,andemail.Theseare goodplacestostartbecausethey’reeasytosetupandeffectiveat reachingnewclients. • Secondly,youneedaneffectivedigitalmarketingstrategyin placebeforeyoustartusingthese tools.Thiswillensurethatyoureffortsleaddirectlytowardyourbusinessgoals (suchas generatingleadsorincreasingbrandawareness).

3. DigitalStrategies forYourFamilyLawPractice Socialmediaisgreatforgettingyournameoutthereandconnectingwithpotentialclients.It alsoallowsyou totargetspecificmarketsbased ondemographics,usecases,andgeolocation, whichcanhelpyouincreaseyourclientbaseinparticularareas.Googleadshelppromoteyour practiceandengagewiththemfromsearchengineslikeGoogle orBing.Ifapotential client searchesfor“familylawfirms,”they’ll seealistofresults thatincludesyoursatthetop—andif it’s relevanttothem(becauseitfitstheirsearchquery), they’ll clickthroughandlearnmore aboutyourpractice. SEOstandsfor“searchengineoptimization,”whichmeansoptimizingcontentsuchasblogposts sothatGooglegivesthemhigherrankings thanotherswhensomeonesearchesforkeywords relatedtowhatyoudo(like“familylaw”).This drivesorganicandpaidtraffictoyoursitewhile stayingaheadofyourcompetitors. Withtherightstrategiesin place,yourlegal servicescanreachclientsat theirlevelandhavea significantlybetterchanceatconversion. DigitalMarketingIs theBestWaytoReachPeopleWhoNeedLegalServices Thebenefitsofdigitalmarketingforfamilylawyersarewidespreadandmultifaceted.Fromcost- effectivenesstoimprovedcommunicationwith clients,digitalmarketinghasproveninvaluable forfamilylawprofessionals. Ontheotherhand,traditionalforms ofadvertisingcanbeexpensiveandineffective—especially if you’renot tailoringthemtosuityourbusinessorpracticearea.Digitalmarketingallowsyouto getscalableresults atafractionoftheexpense,makingitanessentialpart ofanylawyer’s marketingstrategyateverystage. GetStartedWithanAward-winningDigitalMarketingAgency AgencyPartnerInteractivecanhelpyourfamilylawfirmreachnewmarkets,generateleads,and driverevenuelikeneverbefore.Unlikeotherdigitalagencies,ourmarketingexperts becomepart ofyourteam—apartnerthatunderstandsyourmarketandgoalsandhow toachievethem.We canhelpfamilylawfirmsofallsizesandbudgetsachievedigitaldominance.Scheduleyour consultationtoday!