10 likes | 119 Views
2.8m Tried new product or service. 14.2m bought something. 7.3m Visit a store/in person. 10.5m Used a voucher or coupon. 3m Made an enquiry by phone. 2.8m ordered something by post. In the last 12 months 21.9m British adults have taken action as a result of direct mail they have received.
E N D
2.8m Tried new product or service 14.2m bought something 7.3m Visit a store/in person 10.5m Used a voucher or coupon 3m Made an enquiry by phone 2.8m ordered something by post In the last 12 months 21.9m British adults have taken action as a result of direct mail they have received Method of response to direct mail Method of follow up to direct mail 6m Visited a store 1.8m Via email 1.3m Used a mobile phone 3.7m Passed on to someone else 8.3m Kept for later reference 6.2m By going on line and ordering 3.9m Used a landline phone TGI Q4 2010