Economic Development & External Affairs

1. Economic Development & External Affairs Anson W Fatland, PhD AVP for Economic Development & External Affairs Director, OIPA Executive Director, WSURF Corporate & Foundation Relations September 13, 2012

2. Focused on aligning WSU strengths with economic activity • Economic Development, Seattle, WA • Corporate and Foundation Relations • Office of Intellectual Property Administration • Washington State University Research Foundation

3. Map of Washington?

4. Map of Washington v 2.0?

5. What Washington Really Looks Like

6. Economic Development Anson Fatland Associate Vice President Economic Development & External Affairs Economic Development Office of Intellectual Property Administration WSU Research Foundation Corporate & Foundation Relations Jennifer Ross Principal Assistant Economic Development Corporate & Foundation Relations Alexis Holzer Assistant Director Economic Development

7. University contribution to Economic Development • Assist Business • Internally • Externally • Educate Workforce • In the classroom • In the industry • Commercialize Research • Assist faculty • Protect intellectual property • Work with industry

8. Membership Organizations – take advantage!

9. Applied Learning • Increase Applied Learning opportunities • Companies will think of Cougs FIRST! • Increase traffic to CougLink • Promote WSU’s ‘Top 25’ status • Mine Puget Sound opportunities for internships • Student industry tour, employer meetings • Professional Science Master’s • High wage, sustainable jobs growing in health care • Industry collaboration to meet employment needs • STEM mentorship program • Working with Extension in Pierce and Snohomish Counties • Train engineering professionals to mentor middle school students

10. APLU – Council on Innovation, Competitiveness, and Economic Prosperity • New set of measures to show WSU’s impact in the regional economy • Not trying to make more work – make current work more impactful • Co-chairing Support & Outreach implementation working group • Framework for communicating impact with industry stakeholders • High degree of coordination within WSU – Institutional Research and OGRD

11. Corporate and Foundation Relations Karin Neuenschwander Director, Corporate and Foundation Relations Joyce Robertson Assistant Director Corporate Relations Esther Pratt Assistant Director, Foundation Relations Scott Newell Prospect Research Analyst JUST HIRED! Jana Fischer Program Coordinator In search process Program Assistant

12. Functions of CFR • Match foundation and corporation needs and interests with WSU’s talented faculty and students • Service faculty in: • Prospect identification – research options and alignment • Proposal coordination and development • Staff faculty for prospect visits • Writing and editing proposals and LOIs • Contact us to begin the conversation

13. Technology Transfer Where is it today and where can it go?

14. Examples of Industry Collaborations • $400M of North American wood-plastic composites market from WSU research • Over $6B annual tree fruit industry in WA - $26M gift in 2012 • WA is one of the most productive wheat growing regions in the world • Grape growers create Washington’s $8.6B annual premium wine grape industry – New wine science center in Richland • Biofuels research supports aviation industry and positions PNW to become hub of biofuels – NARA $40M grant in 2011 • SBDC consulting promotes 24% greater sales growth, saved over 900 jobs and created over 500 in 2009-2010 generating a 145% ROI in 2009-2010

15. Office of Intellectual Property Administrationand WSU Research Foundation Sita Pappu, PhD Biological Sciences Heather Burke Business Manager Brian Kraft, PhD Physical Sciences Tom Kelly, MBA Ag Research Ctr Kevin Randolph EIR Manager Preeti Malik-Kale, PhD JOAT Travis Woodland JD PhD Engineering

16. Washington Economic Development Commission Strategic Plan • Build A World-Class Innovation Ecosystem • Harness Talent • Invest in Entrepreneurship • Accelerate Innovation • Compete for funding • Change policy • Modernize Infrastructure • Expand International Business

17. Breadth of IP Portfolio

18. 2008-2012 Sponsored Research Awards

19. Research Expenditures and License Income

20. Facilitating Collaboration From Letter to Commerce Secretary Locke, endorsed by 135 University Presidents, April 2011, including WSU “To facilitate university-industry collaboration, we will: • Further support programs that facilitate sharing of labs, facilities, student-faculty teams, and other resources. • Strengthen strategic investments in university-industry collaborations aimed at advancing technologies of mutual interest and renowned research programs, designed to enhance market-pull of research. • Develop ways to incentivize and support industry R&D professionals to collaborate with universities. • Encourage the development of accelerators and public-private partnerships on or within close proximity to campuses; and find ways to provide innovation services to new enterprises external to the university.

21. Why Should WSU do Tech Transfer? • Facilitate commercialization of research results for the public good • Reward, retain, and recruit high-quality researchers • Build closer ties to industry • Generate income for further research and education and promote economic development • Act as a tie-in with entrepreneurship and innovation programs across academic units

22. What We Did to Understand the Current State of Innovation at WSU • Hired Vantage Point consulting who conducted 27 interviews between June 28 and August 13 • Wanted to gain a candid, institutional perspective on entrepreneurship and innovation at WSU • Interviewees: • CVM: Brian Slinker, Bill Dernell, Katrina Mealey, Margaret Black • CAS: Daryll DeWald • CEA: Candis Claiborn, Grant Norton, Jim Petersen, Kevin Randolph • CAHNRS: Dan Bernardo, Kim Kidwell • VPR: Nancy Magnuson • COB: Eric Spangenberg, Michael Ebinger • WSU Spokane: Gary Pollack, John Roll • WSU Tri Cities: Dick Pratt • WSURF Board: Mike Schwenk, Laurie Yoler, Ron Howell • Entire OIPA staff

23. Interview Results • No shared view or understanding of the commercialization mission, vision, or objectives • Consistent lack of clarity among deans, faculty, and staff • Tools and best practices are missing • Perceived high-risk to an academic career • Is administration willing to address this? • Missing resources and activities • Business planning, corporate connections • Does WSU have the right organizational model? • Consistently positive views of OIPA staff

24. Where is WSU Relative to its Peers?

25. What to Expect from Commercialization? • On average: • One formal invention disclosure for every $2 million in research activity • One U.S. patent application filed for every $5 million in research expenditures • One technology transfer or licensing agreement executed for every $8.5 million in research expenditures • Therefore: • WSU, with $201 million in research expenditures, should have 100 (61) invention disclosures, 40 (61) patent applications, and 23 (15) license agreements per year.

26. What are the Key Success Factors? • Institution-wide culture • Coordinated solution including entrepreneurship, OIPA, WSURF, development office • Long-term vision • Innovation to revenue timeline is close to 10 years • Policy-enabling environment • Focus on WSU’s core competencies

27. What Are WSU’s Core Competencies in IP?

28. Where Do We Want To Go? By the end of the decade WSU will be recognized as a top commercialization institution among its peers • As measured by: • Invention Disclosures • Patents • License Revenue • Industry-supported Research • Commercialization

29. Next Steps

30. It’s More Than Just Capital • Produce innovative and marketable technologies • Coordinated educational initiatives, advisory services, and connections to industry and outside partners • Collaborate with internal and external groups • Source necessary resources including gifts, grants, gap, angel, venture, strategic and private equity • Technology transfer offices to assist in translational efforts • Aligned faculty incentives to encourage entrepreneurship

31. Von Liebig Entrepreneurism Center • “..to accelerate the commercialization of UCSD innovations…foster and facilitate exchange of ideas between university and industry…and prepare students for the entrepreneurial workplace” • Seed Funding • From $15,000 - $75,000; ~50% of applications • Advisory Services • Work with TTO to evaluate and protect IP, negotiate and execute license(s) • Incubation space • Educational Programs, Lectures and Seminars, and Conferences • Venture Mechanics, Enterprise Dynamics, Applied Innovation • Invention to Venture

32. Deshpande Center for Technological Innovation • “…to increase the impact of MIT technologies on the marketplace.” • Seed Funding • Up to $250,000 per grant; ~20% of applications • Catalyst Program • ~50 volunteers to provide advisory services in technology innovation and entrepreneurial experience • Networking and Events • IdeaStream, Open House, Catalyst Party • I-Teams • Open to all graduate students, work to define commercialization plan and build a company

33. …the Results are Clear When Alignment Happens…

34. Get involved with Economic Development • Partner Seek industry cooperation in curriculum content, mentors, coaches, internships • Innovate Seek industry cooperation in research, development, tests, trials, commercialization, market introduction and adoption • Create Work with industry to create value in new products/services, new jobs, new industries, and classes of revenue/profit

35. Thank you!ansonf@wsu.edu206-612-2589