Best Retail Transformation Company In India - AGX

1. Case Study | Castrol | Best Retail Transformation Company In India agx.in/case-studies/castrol Castrol The Wakefield Oil Company was founded by Charles Cheers Wakefield in 1899. The brand 'Castrol' originated after researchers added castor oil to their lubricant formulations. Today Castrol is a leading global brand of industrial and automotive lubricants offering a wide range of oils, greases and similar products for most lubrication applications. “It's More Than Just Oil. It's Liquid Engineering” is the advertising slogan of Castrol, used mainly for branding its engine oil products. THE ASK Increase visibility and maintain uniformity for Castrol RT outlets without compromising on quality. Create innovative branding ideas to gain a competitive edge. Meet tight deadlines for execution. THE SOLUTION We shared clutter-breaking designs for Retail Transformation with a focus on covering maximum surfaces with CASTROL branding. We also showed top & bottom lights to deliver a premium impression. Efficient processes resulted in AGX becoming the first agency to complete a large scale execution in the Eastern Region within deadlines. THE RESULTS Transformed over 1500 Castrol outlets across India KEY TAKEAWAY Sometimes it’s necessary to stretch the boundaries and generate innovative ideas to connect with the brand at a deeper level. 1/1