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www.nidmindia.com WHAT IS PAY PER CLICK (PPC)
INTRODUCTION Pay per click (PPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked It is a way of buying visits to a website rather than earning those visits organically www.nidmindia.com
AD RaNK aND AD QUaLITY In PPC advertising, the position of an ad on the search engine results page is not solely determined by the highest bid. Ad Rank is a metric used by search engines that takes into account the bid amount and the quality of the ad www.nidmindia.com
KEYwORD RESEaRCH Keyword research is a crucial aspect of PPC campaigns. It involves identifying the keywords or phrases that are relevant to your business and are commonly used by your target audience when searching online www.nidmindia.com
AD EXTENSIONS Ad extensions are additional pieces of information that can be added to your PPC ads to provide more context and encourage user engagement www.nidmindia.com
how PPC typically works www.nidmindia.com
ADvERTISER SETS UP a CaMPaIGN The advertiser creates an online advertising campaign and selects specific keywords or phrases relevant to their products or services. www.nidmindia.com
BID ON KEYwORDS he advertiser bids on the keywords or phrases they want their ads to be displayed for. The bid represents the maximum amount the advertiser is willing to pay for a click on their ad. www.nidmindia.com
PaY ONLY FOR CLICKS The advertiser is only charged when someone clicks on their ad, hence the term "pay per click." The cost per click (CPC) can vary depending on factors such as competition for the keywords and ad quality. www.nidmindia.com
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