Market Segmentation

Jul 23, 2012

590 likes | 730 Views

Share Presentation

Embed Code

Link

ahanu

Download Presentation

Market Segmentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

1. Market Segmentation Procedures for effectively segmenting markets...

2. Routes to Segmenting Markets

Market Segmentation

Market Segmentation. Consider. the role of segmentation in marketing strategy types of market segmentation in consumer markets B2C industrial B2B criteria & bases for segmenting consumer markets. the segmentation process & basic strategies positioning & repositioning

2.94k views • 50 slides

Market Segmentation

Market Segmentation. Purpose of this section. 1. Introduce the Concept of the MARKETING PLAN 2. To Define Market Segmentation 3. Present 4 types of market segmentation 4. Aspects of the Canadian market 5. Main types of segmentation in industrial markets.

1.09k views • 49 slides

Market Segmentation

Market Segmentation. Segmentation, Targeting, Positioning. Markets people and institutions with: willingness to buy purchasing power authority to buy. Types of Markets. Classified by: purchaser reasons for buying the goods Consumer products

1.43k views • 51 slides

MARKET SEGMENTATION

MARKET SEGMENTATION. Learning Objectives. 1. Segmenting the Market 2. Benefit/Purpose and Limitation of market segmentation. 3. Market Segmentation Procedure. 4. Basis for market segmentation.

934 views • 40 slides

MARKET SEGMENTATION

Use of advertising specific to customers. Producing goods and services customers want. Target the Market. By not making goods which consumers do not need or want. Avoids waste. Meeting the needs of people more efficiently and effectively. By not marketing to the wrong people.

379 views • 11 slides

Market Segmentation

Segmentation Using Customer Behavior. Customizing visitor experiences to match the site usage behavior patterns of each visitor or type of visitor is called

379 views • 13 slides

Market Segmentation

Market Segmentation. Objectives:. Describe the characteristics of markets and market segments. Discuss criteria for successful market segmentation. Discuss alternative strategies for selecting target markets. Market.

529 views • 24 slides

Market Segmentation

Market Segmentation. (chapter 6) (3 rd semester). Meaning of Market Segmentation. Market segmentation is one of the most interesting and useful tools in market segmentation.

198 views • 0 slides

Market Segmentation

Market Segmentation. November 11, 2010. Previously…. Definition of Marketing Purpose of Marketing Marketing Concept 7 Functions of Marketing. Channel Management Financing Marketing Information Management Pricing Product / Service Management Promotion Selling.

448 views • 23 slides

Market segmentation

Avi Chemay presents. Market segmentation. Ultimate aim of market segmentation. The aim of market segmentation is to increase sales, market share and profits This is done by better understanding and responding to the desires of different target customers . Process of market segmentation.

768 views • 13 slides

Market Segmentation

Market Segmentation. Chapter 2. Why would marketers want to target teens?. Impulse buyers Disposable income Building brand loyalty. Identifying Your Consumers. What is market segmentation?. D ividing a broad target market into subsets of consumers who have common needs.

1.15k views • 12 slides

Market Segmentation

Market Segmentation. AS Business Studies Marketing. Look at the other students in the class what characteristics do you all share?. What kind of products are you interested in?. Market Segmentation.

392 views • 18 slides

Market Segmentation

Market Segmentation. dividing a particular market into sections, which display similar characteristics or behaviour. Demographics. Demographic Segmentation. Age – different needs (kids, old people) Gender – cosmetics, clothing, All Bar one ( London ) –encourage women’s social drinking

250 views • 14 slides

Market Segmentation

Market Segmentation. Lifelong Learning 2007 Presented by Greg Marsello. We Must Segment the Market …80/20 Principle. Why Segment the Market?. You serve some, but not all, demographic groups. There is no average participant. Roughly 20% of your customers give you 80% of your operating margin.

548 views • 32 slides

Market Segmentation

Market Segmentation. Today you will know what market segmentation is. You will understand how and why businesses segment their markets. You will be able to apply this to the Levi’s case study. Market Segmentation (1).

384 views • 7 slides

Market Segmentation

Market Segmentation. Special Topic Mktg 633. Objectives. Definition Reasons for segmentation Bases of segmentation Applications Product Positioning. Definition. The process of dividing all possible users of a product into groups that have similar needs the products might satisfy.

452 views • 19 slides

MARKET SEGMENTATION

MARKET SEGMENTATION. Market segmentation is based on fact that markets are heterogeneous & not homogeneous. Homogeneous market refer to a market situation where the prospective buyers of any product are found to be uniform in their needs, habits ,choices, nature, etc. CONT-------.

471 views • 21 slides

Market Segmentation

Market Segmentation. Market Segmentation. Definition of a Target Market : A sub-group of a larger market chosen as the focal point for a marketing or advertising campaign. Market Segmentation.

676 views • 39 slides

Market Segmentation

Market Segmentation. Jeremy Kees, Ph.D. Segmentation, Targeting, and Positioning. Market Segmentation Market segment —a group of customers who share a similar set of needs and wants NOT to be confused with targeting and positioning. Our overall intent is to….

879 views • 23 slides

Market Segmentation

Market Segmentation. Trevor Twyman 200 2 CIM Advanced Virrat. Communications Plan. Trevor Twyman 200 2 CIM Advanced Virrat. SOSTAC Planning system:- S - Situation Analysis ( where are we now ? ) O - Objectives (where do we want to go ? ) S - Strategy ( how do we get there ? )

196 views • 14 slides

Market Segmentation

Market Segmentation. Robin Purohit VP of Product Management VERITAS Software. Who am I. 13 years experience as developer, architect, strategic planner, PM Telecommunication, Enterprise Computing, Networking, Storage HW and SW 4 years @ VERITAS as PM Currently manage 75 person PM org

196 views • 15 slides

Market Segmentation

Market Segmentation. The process of dividing a potential market into distinct subsets of consumers and selecting one or more segments as a target market to be reached with a distinct marketing mix. Market segmentation. More precise definition of customers needs and wants.

1.23k views • 40 slides

More Related