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GRANULARITY

GRANULARITY. SIMPLICITY. ACTIONABILITY. Tsquared has a panel of devices with billions of consumers’ online actions. 100,000,000. METHODOLOGY. For the purpose of the study we tracked : 30 women’s and 21 men’s fragrance products (approx. 240 SKUs).

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GRANULARITY

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  1. GRANULARITY SIMPLICITY ACTIONABILITY

  2. Tsquared has a panel of devices with billions of consumers’ online actions 100,000,000

  3. METHODOLOGY For the purpose of the study we tracked : 30 women’s and 21 men’s fragrance products (approx. 240 SKUs). Across 3 leading beauty e-retailers specialist. To identify consumers shopping for fine fragrance Once a consumer is included in the sample, their full search and shopping history is analyzed, including but not limited to the 240 SKUs selected to define the category.

  4. FINDINGS The majority of fine fragrance shoppers start and end their journey on a single retailer’s website Diagram represents paths of 69% of purchasers Top 25 touchpoint paths of fine fragrance purchasers 31% of shoppers who made a purchase 27% 8% 3% Diagram anchored on last consumer action: conversion (purchase)

  5. FINDINGS E-retailer 1 is the leading site, even if E-retailer 2 reaches higher conversion rates. Total conversion (consider -> buy) is highest on the two smaller sites CONSIDERED FINE FRAGRANCE E-RETAILER 1 E-RETAILER 2 E-RETAILER 3 E-RETAILER 4 VIEWED PRODUCT PAGE ADDED TO BASKET PURCHASED

  6. FINDINGS Profiling fine fragrance shoppers – Magazines E-retailer 4 shoppers are more interested in magazines, while E-retailer 2 and E-retail 3 shoppers seem more focused on content for male audiences Level of interest (index to benchmark) Average penetration within Fine Fragrance shoppers E-retailer 3 shoppers E-retailer 2 shoppers E-retailer 1 shoppers E-retailer 4 shoppers

  7. GRANULARITY SIMPLICITY ACTIONABILITY Gilles Haumont Chief Commercial Officer +41 (0)78 850 8181 THANK YOU www.tsquaredinsights.com

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