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OLLI Volunteer Workforce. How to Recruit & Retain Our Most Valuable Resource. Ann Nikolai OLLI @ California State University, Chico Julia Cayuso OLLI @ University of Miami Andréa Sisino OLLI @ University of South Carolina Beaufort. Nonprofits Need More Talent. Limited resources
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OLLI Volunteer Workforce How to Recruit & Retain Our Most Valuable Resource Ann NikolaiOLLI @ California State University, Chico Julia CayusoOLLI @ University of Miami Andréa SisinoOLLI @ University of South Carolina Beaufort 2014 OLLI National Conference, Carlsbad, CA
Nonprofits Need More Talent • Limited resources • Leadership drain • “Burnout” cited as number one reason staffers change jobs 2014 OLLI National Conference, Carlsbad, CA
Stanford Social Innovation ReviewWinter 2009 http://www.ssireview.org/articles/entry/the_new_volunteer_workforce 2014 OLLI National Conference, Carlsbad, CA
Too Often Undervalued & Underused 2014 OLLI National Conference, Carlsbad, CA
Volunteers Can: • Provide technology services • Help develop programming • Train staff • Conduct strategic planning • Help raise money • Mentor young professionals • Help improve staff morale and lower turnover 2014 OLLI National Conference, Carlsbad, CA
Volunteer Talent Leaves When We Fail To: • Match Skills with Assignments • Recognize Contributions • Measuring the Value of Volunteers • Train and Invest in Volunteers and Staff • Provide Strong Leadership 2014 OLLI National Conference, Carlsbad, CA
Capitalizing on Volunteer Talent • Rethink Work Roles • Assign Appropriate Tasks • Create Bonding Experiences • Support and Training Volunteers • Use New Technology • Develop Strategic Plans 2014 OLLI National Conference, Carlsbad, CA
Chico, California OLLI@CSU Chico • Population 89,949 • Race: 80% White, 14% Latino • Age: 15% are 65 & Older (Compared to 11% for California) • Sex: 47% Male, 53% Female • Education: 60% have some college • Estimated median household income: $35,990 California State University, Chico 2014 OLLI National Conference, Carlsbad, CA
OLLI @ CSU, Chico Quick Facts • Eligibility: 50+ or retired • Current Members: 1,017 • 12 distinct counties under 1 OLLI • 200+ classes and programs (3 sessions) • 100% volunteer instructors • Membership Fee: $100 annual fee • No additional class fees 2014 OLLI National Conference, Carlsbad, CA
What worked? Not so much… Recruitment Strategies • Tying activities to Annual Plan • Tapping strong leaders • Engaging volunteers in planning • Identifying specific roles • Volunteers recruiting volunteers • Recognizing contributions • Utilizing tools for outreach • Clear, frequent communication • Volunteer sign-up sheets • Notices on bulletin boards • General appeals • Lack of clarity on tasks • Micro-management 2014 OLLI National Conference, Carlsbad, CA
2013-2014 Annual Plan 2014 OLLI National Conference, Carlsbad, CA
Sustaining the Volunteer Network • Developing Annual Committee Objectives • Rethinking Work Roles • Assigning Appropriate Tasks • Creating Bonding Experiences • Supporting and Training Volunteers • Communication • Recognition and Appreciation 2014 OLLI National Conference, Carlsbad, CA
Recognize Contributions Celebrate Milestones Volunteer Recognition • Personalize notes of thanks • Share the glory • Tie contributions to institutional values and goals • Priority registration • Campus partnerships • Community partnerships
Coral Gables, Florida University of Miami OLLI @ UM Population 49,411 • Ethnicity: 50% Hispanic • Race: 91% White • Age: 65 years+ (17%) • Language Spoken at Home: 56% Spanish • Sex: 48% Male, 52% Female • Educational Attainment: 60% some college • Estimated median household income in 2012: $85,183 2014 OLLI National Conference, Carlsbad, CA
Quick Facts OLLI @ UM • Eligibility: 50+ or retired • Current members: 800 • Classes: 200+(6 sessions) • Full Membership: $30 • Separate Class Fees • Paid & Vol. instructors olli@um Open House 2014 OLLI National Conference, Carlsbad, CA
What worked? Not so much… Recruitment Strategies • The Personal Touch • “Spreading the word” • Class announcements • Getting specific • Member surveys • Mine their passion! • E-newsletter “Call for Volunteers” • Notices on bulletin boards • General “calls for help” • “Shots in the dark” 2014 OLLI National Conference, Carlsbad, CA
Sustaining the Network • Consistent recruiting of new volunteers – don’t overwork them! • Pairing new volunteers & with “power” volunteers • “Something for every one” • Clear communication about work roles • Open door policy 2014 OLLI National Conference, Carlsbad, CA
Make it personal OLLI@UM V-OLLI-nteer Appreciation Lunch Volunteer Recognition • Hand-written cards • Stock favorite treats • Smiles • Recognizing success • Appreciation Events 2014 OLLI National Conference, Carlsbad, CA
Favorite Treats Appreciation Luncheon Certificates of Recognition Provide support Attention to Details OLLI @ UM VIDEO WILL BE PLAYED HERE 2014 OLLI National Conference, Carlsbad, CA
OLLI @ University of South Carolina Beaufort The LowcountryRegion • Fourth fastest growing metropolitan population along the East Coast. • Four county service district • Demographics:200,000 people • Race:70% white, 20% African American, 10% Latino • Age: 40% of the population is 50+ • Education: 55% bachelor’s degree or higher 2014 OLLI National Conference, Carlsbad, CA
OLLI @ University ofSouth Carolina Beaufort • Current Members: 1,500 • 4 distinct regions • 450 classes annually • 100% volunteer instructors • Annual Fee: $40 • Term Fee: $85 Unlimited • Summer Session: Free to members Quick Facts 2014 OLLI National Conference, Carlsbad, CA
Recruitment Strategies What worked? Not so much… • “General” Call for “General” Volunteers • Posters or Flyers • Insert in Curriculum Guide • Membership Communication • Personal Interaction • Project Ownership • Matching Skillset to Position • Recognition & Celebration • Friend To Friend 2014 OLLI National Conference, Carlsbad, CA
Sustaining the Network • Constant exposure in all three communities through community presentations • Supportingour volunteers’ needs • Support - celebrate – congratulate- support – grow together! 2014 OLLI National Conference, Carlsbad, CA
Volunteer Recognition • Bring all regions together • Thank you notes on evaluation letters, cards for special occasions, personal touch • Volunteer recognition wall • Appreciation events – small & large • A MUST…make the time! 2014 OLLI National Conference, Carlsbad, CA