The Power of UNIX An Overview of SCO Marketing Initiatives

1. The Power of UNIXAn Overview of SCO Marketing Initiatives Randy Richards Director, Corporate Marketing

2. SCO Corporate Marketing Team • Support North America Sales in meeting quarterly revenue projections via the design and execution of specific marketing campaigns and activities. • These activities must have targeted results, with measurable ROI. North America Field Marketing SCO Solution Partner Marketing Corporate Branding and MarComm On-line Marketing Programs

3. SCO Corporate Marketing Team • Accelerate the success of SCO partners via the teamSCO partner program pillars of: • INFORM – INCENT – EDUCATE • with the results of renewed partner loyalty, increased customer successes, and expanded business opportunities. SCO Solution Partner Marketing Corporate Branding and MarComm On-line Marketing Programs North America Field Marketing

4. SCO Corporate Marketing Team • Develop a strong brand identity of SCO as the owner and leading provider of UNIX-based solutions. • Drive the creation and maintenance of a corporate marketing library for internal use as well as for our solution partners. Corporate Branding and MarComm SCO Solution Partner Marketing On-line Marketing Programs North America Field Marketing

5. SCO Corporate Marketing Team • Provide a powerful and intelligent on-line experience for SCO partners and customers via SCO’s Internet, with a primary focus of generating increased business via partner and customer support and the resulting generation of qualified leads. North America Field Marketing SCO Solution Partner Marketing Corporate Branding and MarComm On-line Marketing Programs

6. SCO Marketing Campaign – FY2004 SCO UNIX has a powerful future SCO UNIX provides a superior solution to alternatives SCO UNIX is supported by major hardware/software partners SCO UNIX is a proven, secure, and reliable solution SCO UNIX is built for small and medium businesses as well as for enterprise customers The Power of UNIX®

7. The Power of UNIX • The initial thrust of this campaign will consist of several “rejuvenation” efforts towards renewed consideration of UNIX that may be categorized as awareness activities. Awareness Activities

8. Awareness Activities The Power of UNIX Advertisements Direct Mailers Posters

9. Awareness Activities

10. Awareness Activities

11. Awareness Activities

12. Awareness Activities New SCO Corporate Brochure and Presentation Power of UNIX Brochure UNIX ISV Solutions Brochure

13. Awareness Activities www.thescogroup.com/5reasons

14. Awareness Activities SCO IP SCOx SCO UNIX LIVES! SCO UNIX®Multimedia CD

15. The Power of UNIX • The education phase of this campaign will consist of several optional means of educating partners and customers on the benefits of UNIX. • Such options include online training, face-to-face training, and supporting educational materials (such as white papers). Training offerings may also be primarily sales education, marketing education, or technical education. Partner Education

16. Partner Education • A series of Webinars have been specifically designed for and limited to SCO’s channel partners. These presentations will provide a sneak peak into the details of SCO's UNIX development plans in addition to advanced notice of SCO's UNIX marketing initiatives, opportunities, and tools specifically for our partners. Feb. 11th The Power of UNIX Campaign Feb, 25th SCO OpenServer “Legend” March 10th Competitive “Trade-In” to SCO UNIX March 24th Upgrading to SCO UnixWare

17. Partner Education • The education phase of this campaign will consist of several optional means of educating partners and customers on the benefits of UNIX. • Such options include online training, face-to-face training, and supporting educational materials (such as white papers). Training offerings may also be primarily sales education, marketing education, or technical education. Hands-on Technical Training

18. Partner Education • Day One: • Vintela Authentication from SCO • SCO Update • SCO OpenServer Roadmap • SCO UnixWare Roadmap • Day Three: • Using the SCO Pricelist • Using the SCO Partner Website • Knowledge Center • Documentation • Data Sheets, etc. • Pre-Sales Help • Day Two: • SCO Office Mail Server Hands-on Technical Training

19. Partner Education • UNIX Comparison: • SCO UNIX • Linux • Windows OpenServer Kernel Personality (OKP) Technical White Papers

20. Partner Education • June 27 – 29 • MGM Grand Hotel • Las Vegas, Nevada • SCO’s Silver Anniversary Event SCO Forum 2004

21. The Power of UNIX • Each worldwide SCO sales region will launch at least one sales-based promotion for SCO’s UNIX business during Q2 FY2004. Sales Promotions

22. Sales Promotions • North America Sales Promotion Ideas for Q2 and Q3 FY 2004 SCO UNIX Upgrade Incentive Program SCO UNIX Competitive Trade-in Program SCO OpenServer Office Edition Promotion SCO Forum Give-away Incentive Program

23. The Power of UNIX • A worldwide success story campaign activity is targeted procure and publish current SCO UNIX success stories that will reinforce the value of SCO UNIX to our partners and customers. • This activity will provide incentives on a quarterly basis. These incentives will be linked to obtaining permission to create and publicly publish a detailed success story and/or case study. Success Stories

24. SCO Corporate Marketing Team • Thank You • Questions and Answers The Power of UNIX®