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WHAT’S YOUR BUYING PERSONA?

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WHAT’S YOUR BUYING PERSONA?

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  1. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 WHAT’S YOUR BUYING PERSONA? Each slide has one or multiple icons to indicate which persona will benefit from the information provided. Environmentally focused buyers are interested in green technologies and doing what’s best for the environment. Financially focused buyers are more interested in the amount they can save on their utility bills and their ROI. Technology buyers are interested in what’s new, innovative, and top of the line and are willing to be an early-adopter. Comfort buyers are interested in keeping their home and family consistently comfortable all year-round.

  2. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE MOST ENERGY EFFICIENT 47% The Earth stores almost half of the solar energy from the sun

  3. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE MOST ENERGY EFFICIENT

  4. THE MOST ENERGY EFFICIENT – HEATING Heating costs per million BTUs $25.00 $20.00 $15.00 $10.00 $17-18 $12-13 16 SEER Air Source Heat Pump $24-25 85 AFUE Fuel Oil Furnace $26-27 98 AFUE Propane Furnace 98 AFUE Natural Gas Furnace $8-9 7 Series $5.00 Source: GeoLink Design Studio based on 2500sq ft. home in the Midwest. Electricity: $0.12/kWh • Natural Gas: $1.50/ccf • Fuel Oil: $2.28/gal • Propane: $2.19/gal

  5. THE MOST ENERGY EFFICIENT – COOLING Cooling costs per million BTUs $20.00 $15.00 $10.00 $8-9 $18-19 $10-11 $5.00 $5-6 5 Series 21 SEER A/C or HP 10 SEER A/C or HP 16 SEER A/C or HP $3-4 7 Series Source: GeoLink Design Studio based on 2500sq ft. home in the Midwest. Electricity: $0.12/kWh • Natural Gas: $1.50/ccf • Fuel Oil: $2.28/gal • Propane: $2.19/gal

  6. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE MOST ENERGY EFFICIENT 105° AIR TEMP Cooling As outdoor temperatures rise, an ordinary heat pump or air conditioner’s efficiencies go down – making it the least efficient when you need it to be the most efficient.

  7. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE MOST ENERGY EFFICIENT 5° AIR TEMP Heating As outdoor temperatures drop, an ordinary heat pump’s efficiencies go down – again, making it the least efficient when you need it to be the most efficient.

  8. THE MOST ENERGY EFFICIENT A geothermal system never sees the wildly fluctuating temps outside. They use the relatively stable temps underground and maintain their efficiency all year-round. 55° GROUND TEMP TEMP 55° GROUND

  9. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE RELIABLE RENEWABLE WaterFurnace loops last for 100+ years

  10. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE RELIABLE RENEWABLE Allowing 2 geo systems to be used with one loop

  11. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE RELIABLE RENEWABLE Loop has residual value that appreciates over time thanks to inflation

  12. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE RELIABLE RENEWABLE For the 2ndsystem, the loop remains – greatly reducing costs

  13. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE RELIABLE RENEWABLE Overall, you’ll generate roughly $70k in profit using WaterFurnace

  14. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE RELIABLE RENEWABLE Meanwhile, a conventional system will never pay for itself…

  15. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE RELIABLE RENEWABLE …and each replacement will put you farther and farther in the hole.

  16. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE RELIABLE RENEWABLE …and each replacement will put you farther and farther in the hole.

  17. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE RELIABLE RENEWABLE Resulting in a $32k loss

  18. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 FAST, EASY FINANCING OPTIONS Get the comfort you deserve Get started today with $0 down and affordable monthly payments. Approval is quick and easy.

  19. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 FAST, EASY FINANCING OPTIONS Combo Loans for Smart Financing Many homeowners are financing the unit in a traditional 5-6 year loan while financing the permanent underground portion for up to 20 years. Geothermal Unit 5-6 Year Loan 25 Year Lifespan1 Ground Loop 20 Year Loan 100+ Year Lifespan2 Source: 1. energy.gov/energysaver/geothermal-heat-pumps 2. 2009 Jana Laboratories study

  20. COMFORTABLE Geothermal provides a comfort you have to experience to believe.

  21. COMFORTABLE Geothermal heat pumps provide unmatched efficiencies while radiant brings unrivaled comfort— the best of both worlds.

  22. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 HIGH SATISFACTION LEVELS 95% of WaterFurnace owners would recommend one to their friends or family. Source: WaterFurnace Consumer Satisfaction Survey as of July 2017

  23. COMFORTABLE 70° 72° 73° 69° 70° 73° To achieve precise control over temperatures in each room (up to 6 areas), add our IntelliZone2 zoning system.

  24. QUIET WaterFurnace systems have no noisy outdoor equipment.

  25. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 ENVIRONMENTALLY FRIENDLY The most environmentally friendly and cost-efficient way to heat and cool your home. Department of Energy Environmental Protection Agency Source: EPA Report - Space Conditioning: The Next Frontier

  26. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 ENVIRONMENTALLY FRIENDLY Installing a single geothermal unit is the environmental equivalent of planting 750 trees. Source: geoexchange.org

  27. RELIABLE – INDOORS… Conventional system’s lifespan: 15-18 years1 Geothermal unit’s lifespan: 25 years2 Source: 1. ASHRAE Equipment Life Expectancy chart 2. energy.gov/energysaver/geothermal-heat-pumps

  28. RELIABLE – INDOORS AND OUTDOORS Conventional system’s lifespan: 15-18 years1 Geothermal earth Loops: 100+ years2 Source: 1. ASHRAE Equipment Life Expectancy chart 2. 2009 Jana Laboratories study

  29. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 RELIABLE Geothermal units don’t need to go through a defrost cycle – which lowers an ordinary heat pump’s overall efficiencies.

  30. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 RELIABLE Geothermal units aren’t subjected to the punishing effects of outdoor weather.

  31. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 RELIABLE Geothermal units aren’t subjected to the punishing effects of outdoor weather.

  32. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 RELIABLE Geothermal units aren’t subjected to the punishing effects of outdoor weather.

  33. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 RELIABLE Geothermal units aren’t subjected to the punishing effects of outdoor weather.

  34. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 CLEAN AIR Most traditional units come with MERV 1–4 filters, which only capture contaminants down to 10 microns. Source: ANSI/ASHRAE STANDARD 52.2

  35. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 CLEAN AIR WaterFurnace units come standard with a 2” MERV 11 filter and remove 95%+ of potentially harmful particles as small as 1 micron. Source: ANSI/ASHRAE STANDARD 52.2

  36. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 CLEAN AIR Ordinary system filters Our larger filters have more surface area to catch particulates. They also utilize slower air flows for the ultimate filtration. Geothermal system filters

  37. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 CLEAN AIR Combustion from ordinary furnaces create drier air and an odor of scorched air.

  38. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 FLEXIBLE Provides heating, cooling, and hot water for your entire home.

  39. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 SAFE Geothermal heat pumps don’t use combustion, produce flames, create fumes or carbon monoxide.

  40. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 LESS OBTRUSIVE No conspicuous outdoor equipment.

  41. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 LESS OBTRUSIVE No conspicuous outdoor equipment.

  42. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 LESS OBTRUSIVE No conspicuous outdoor equipment.

  43. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 LESS OBTRUSIVE No conspicuous outdoor equipment.

  44. LESS OBTRUSIVE And no conspicuous wall-mounted equipment.

  45. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 DEDICATED HOT WATER For large demands of hot water, a hydronic geo system is a great choice. WaterFurnace provides hot water at three to four times the efficiency of an ordinary water heater.

  46. HOW MUCH RENEWABLE CAPACITY IS IN A TYPICAL INSTALLATION? Analysis based on Midwest conditions and $0.12kWh electricity 4.5kW Wind Turbine1 8.5kW Solar2 4-ton Geothermal3 27278kWh 4226kWh 10866kWh Annual Renewable Annual Renewable Annual Renewable 1. Source: https://energy.gov/energysaver/installing-and-maintaining-small-wind-electric-system Source: https://energy.gov/sites/prod/files/2016/08/f33/2015-Distributed-Wind-Market-Report-08162016_0.pdf 2. Source: http://pvwatts.nrel.gov/pvwatts.php Source http://www.nrel.gov/news/press/2016/37745 3. Source: GeoLink Design Studio

  47. Analysis based on Midwest conditions and $0.12kWh electricity NET VALUE OF ANNUAL RENEWABLE 4.5kW Wind Turbine1 8.5kW Solar2 4-ton Geothermal3 $2060 $507 $1304 Annual Renewable$ (after operating costs) Annual Renewable$ Annual Renewable$ 1. Source: https://energy.gov/energysaver/installing-and-maintaining-small-wind-electric-system Source: https://energy.gov/sites/prod/files/2016/08/f33/2015-Distributed-Wind-Market-Report-08162016_0.pdf 2. Source: http://pvwatts.nrel.gov/pvwatts.php Source http://www.nrel.gov/news/press/2016/37745 3. Source: GeoLink Design Studio

  48. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE RENEWABLE Peak performance of Renewable Energy Wind – Only 11% of the time

  49. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE RENEWABLE Peak performance of Renewable Energy Wind – Only 11% of the time Solar – Only 15% of the time

  50. AMERICAN HEATING & COOLING GEOTHERMAL DIVISION (845) 546-9115 Poughkeepsie, NY 12603 THE RELIABLE RENEWABLE™ Peak performance of Renewable Energy Wind – Only 11% of the time Solar – Only 15% of the time Geothermal – 100% of the time

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