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SOCIAL NETWORKS: WHY?

JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10 th June 2014. SOCIAL NETWORKS: WHY?. JOB CENTRE – Placement Office University of Ferrara, 10th June 2014. JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10 th June 2014.

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SOCIAL NETWORKS: WHY?

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  1. JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014 SOCIAL NETWORKS: WHY? JOB CENTRE – Placement Office University of Ferrara, 10th June 2014

  2. JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014 • The Advantages of Social Networking • Promoting the Job Centre activity: • connecting with current students; • finding new customers (old graduates); • open communication; • costs (free).

  3. JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014 • Marketing Opportunities of SN: • promote the name of the JC within the university; • tell customers about our services; • find out what customers* think of our activities; • attract new customers*; • build stronger relationships with existing customers*. • * students or graduates

  4. JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10thJune 2014 • The risks of using social media: • wasted time; • the rapid spread of the wrong kind of information; • “spamming” (luscious informations).

  5. JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014 We are present on: Facebook  4.180 “friends”/fans Twitter  586 followers Linkedin  824 members Flickr

  6. FACEBOOK PAGE JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014

  7. TWITTER PAGE JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014

  8. LINKEDIN PAGE JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014

  9. FLICKR PAGE JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014

  10. JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014 We have chosen Facebook (or Twitter,…) because it allowed us to have: • a wide number of followers/fans; • an effective tool to promote our activities (job adverts, internships, company presentations, etc.); • a showcase to post news of the University; • attract new customers*; • build stronger relationships with our students and graduates. * students and graduates

  11. JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10tth June 2014 We have chosen Flickr because it allowed us to have: • photos of the candidates present at the company presentations; • photos of what happens during our events (see the example). 13/01/2011 Company Presentation: Credem Bank – Credito Emiliano at the University of Ferrara (original photo of the event)

  12. JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014 The profile of our followers (chart):

  13. JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014 The profile of our followers (analysis): • GENDER - female: 60% - male: 40% • AGE - 18-24: 16% - 25-34: 39% - 35-44: 3% • CITY - Ferrara: 36% - Rovigo: 4% - Bologna: 4% • PEAK TIMES - 04:00 AM > 149 followers • (of connections) - 08:00 AM > 1.135 followers • - 02:00 PM > 1.842 followers • - 09:00 PM > 1.859 followers

  14. JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014 Our typical user: • She... • is 27 year old; • lives in Ferrara; • checks our pages at 9:00 PM; • is looking for a job/internship (unemployed).

  15. UNIVERSITA’ DEGLI STUDI DI FERRARA THANKS FOR YOUR ATTENTION JOB CENTRE / Placement Office: “Social Networks: Why?” University of Ferrara, 10th June 2014

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