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Unified Computing: The Next Wave of Virtualization

Unified Computing: The Next Wave of Virtualization. John McAbel Senior Product Manager – Oracle Solutions Server Access and Virtualization Business Unit, Cisco. Agenda. IT Initiatives: Virtualization is #1. Cisco Unified Computing System: Technology Innovation, Business Value.

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Unified Computing: The Next Wave of Virtualization

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  1. Unified Computing: The Next Wave of Virtualization John McAbel Senior Product Manager – Oracle Solutions Server Access and Virtualization Business Unit, Cisco

  2. Agenda IT Initiatives: Virtualization is #1 Cisco Unified Computing System: Technology Innovation, Business Value Cisco and Oracle: Investment, Benchmarks, Partnership

  3. The Data CenterAt the Heart of Business Innovation • Business Value • IT Initiatives New Service Creation and New Business Models • Virtualization • Consolidation Cost Reduction and Revenue Generation • Application Integration Data Center/Cloud • Compliance Governance and Risk Management • Cloud Services • Data Center Transformation Source: IT initiatives from Goldman Sachs CIO Study

  4. John Chambers and the Cisco executive team foresaw the convergence of: Compute Storage Virtualization Data Center Evolution

  5. Virtualization is changing the focus Applications no longer tied to server hardware Applications are now objects moving through the network The data center needs to evolve Computing and networking have to change Management needs to be native, not an after-thought Cisco is leading Data Center innovation Cisco Unified Fabrics was the first step Cisco UCS is the next step Cisco UCS is a clean sheet approach for next generation virtualized data centers A New Architectural Approach Is NeededTomorrow’s Data Center Can’t Be Built On Yesterday’s Technology

  6. Cisco’s Track Record20 Years of Industry-Changing Innovation Major IT Transitions Lead by Cisco Innovation In Each Case Legacy Vendors Attacked the New Approach In Each Case Cisco Defined the Next-Generation Architecture

  7. Agenda IT Initiatives: Virtualization is #1 Cisco Unified Computing System: Technology Innovation, Business Value Cisco and Oracle: Investment, Benchmarks, Partnership

  8. Unified Computing SystemThe Right Solution at the Right Time Legacy UCS Management and Control Primary Network SAN A SAN B Secondary Network Server = Application Server = Resource Efficient Agile Transformative Inefficient Complex High Cost Fragile

  9. New Architectural Framework : Cisco Data Center Business Advantage Unified Computing Unified Fabric Unified Network Services One system merging computing, networking,virtualization andstorage access Any Service, Any Form Factor, Any Platform LAN/SAN Convergence

  10. Unified Computing SystemKey Innovations BUSINESS VALUE SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION SYSTEMS EXCELLENCE TECHNOLOGY INNOVATION TECHNOLOGY INNOVATION Rapid Deployment Workload Mobility Unified Management Optimized Scaling Service Profiles Simplified Operations IDEAL FOUNDATION FOR CLOUD Open API Unified IT Workflows Virtual Interfaces Lower TCO Extended Memory

  11. Comprehensive XML API, standards-based interfaces Bi-Directional access to physical & logical internals Programmatic InfrastructureDevelop With The Infrastructure, Not Just On The Infrastructure Self Serve portals Management Tools Auditing Tools Direct UCS CLI UCS GUI Customer 3rd Party XML API System Status Physical Inventory Logical Inventory

  12. iPhone AppAccess & Run Your Cisco UCS YES There is an app for that! SiMU – Simple iPhone Management of UCS • Access UCS from almost anywhere! • View Errors/Faults • Blades • PSUs • Service Profiles • Service Profiles • Assign Blades • Change descriptions • Change resource assignment • Power on/off, reset blades/chassis The flexibility of our XML API enabled development of this app! Download the SiMU App by clicking this link, or search iTunes with “cisco ucs” Technical notes from App developer Tige Phillips are available here.

  13. Unified Management Domain Automatic Discovery Dynamic Provisioning Building Block for DynamicData Center Simplify infrastructure management for datacenters Embedded Unified Management Tightly Coupled Partner Management Tools Existing Customer Management Tools XML API Traditional APIs Service Profile: HR-App1 Network: HR-VLAN Network QoS: High MAC: 08:00:69:02:01:FC WWN: 20:65:32:25:B5:00:A4:28 BIOS: Version 1.03 Boot Order: SAN, LAN Single-click configuration of LAN, SAN and firmware parameters

  14. Zero Touch IntegrationDecouple Complexity and Scale • Massive scalability made simple • Wire-once, integrated, redundant system • New equipment self integrates

  15. Zero Touch IntegrationDecouple Complexity and Scale • Massive scalability made simple • Wire-once, integrated, redundant system • New equipment self integrates • Inventory & status automatically updated • Physical Inventory • Name: UCS 12 • Class: System • ID: 77449-32 • Chassis: 1 • - IOM 1: UCS 2104 • - IOM 2: UCS 2104 • Blade slots occupied: 8 • Chassis: 2 • - IOM 1: UCS 2104 • - IOM 2: UCS 2104 • Blade slots occupied: 8 • … • … • Chassis: 8 • - IOM 1: UCS 2104 • - IOM 2: UCS 2104 • Blade slots occupied: 8

  16. Zero Touch IntegrationDecouple Complexity and Scale • Massive scalability made simple • Wire-once, integrated, redundant system • New equipment self integrates • Inventory & status automatically updated • Immediately apply existing policies Service Profile: HR-App1 Network: HR-VLAN Network QoS: High MAC: 08:00:69:02:01:FC WWN: 20:65:32:25:B5:00:A4:28 BIOS: Version 1.03 Boot Order: SAN, LAN Policy Inventory Service Profile: Default 1 Service Profile: HR-App1

  17. Service Profiles Hardware State Abstraction – Oracle Examples RAC node 4 RAC node 1 RAC node 3 RAC node 2 HTTP Server ERP ERP Benefits For Oracle Users • Enables consistent setup, reduces service calls and downtime • Add new instance in minutes, not hours or days • Immediately test if workload is CPU or memory constrained • Automatically load profile when new server added to system • No LAN, SAN Zoning or any reconfiguration

  18. Cisco UCS Virtual Interface Card • 10Gb FCoE adapter for unified fabrics • Broad certification as an FCoE Converged Network Adapter • All Oracle RAC I/O via single interface • - Private and Public network interfaces • - SAN based I/O traffic • - Unique failover capabilities 128 PCIe Devices vNIC vNIC vNIC vNIC vEth vEth vEth vEth

  19. Dramatic Cable Reduction Cisco Unified Computing System TraditionalBlade Server

  20. Unified Computing System Provides Customer Choice Optimize for…. Maximum cores960 cores per rack with theUCS B440 Maximum memory14 TB memory per rack withthe UCS B230 Maximum memoryper core32 GB memory per core withthe UCS B250 Balanced system &memory costLower aggregate memory costwith the B250 Single platform provides full set of options for virtualization,consolidation,data warehousing and other Oracle environments

  21. Customers Have Spokenx86 Server Blade Market ShareQ2CY2011 WW • UCS After Two Short Years • UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players1 • Blade servers are the fastest growing segment of the x86 computing market2 • 7400 UCS Customers WW • $1.1B annualized bookings run rate FY11Q4: +129% Y/Y HP HP IBM Cisco Cisco UCS #3 with 11.3% Dell IBM Fujitsu Dell NEC Oracle Oracle 0% 0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% US UCS #2 with 17% Source: 1 IDC Worldwide Quarterly Server Tracker, Q2 2011, August 2011 2 IDC Q1 CY11 Server Forecaster

  22. Delivering Customer Success Efficiency Agility Transformative

  23. Delivering Business AdvantageCase Study: EMC IT Selects UCS for Oracle EBS • Business Value • IT Initiative Replace aging, proprietary UNIX/RISC platform 28% Improved Performance Unified Computing Migrate 8 TB RDBMS 8.8 Billion Rows 60% Reduction in Batch Runtimes IT Investment: Cisco UCS Cisco Nexus Provide path to Cloud Computing Unified Fabric 60% Reduction in User Response Time Improve Agility Data Center/Cloud

  24. Agenda IT Initiatives: Virtualization is #1 Cisco Unified Computing System: Technology Innovation, Business Value Cisco and Oracle: Investment, Benchmarks, Partnership

  25. 18 year relationship Initially in networking, now extended to systems Foundational customers to each other Joint engineering engagement at many levels Oracle infrastructure platform – Oracle VM & Oracle Linux (OL) tested/validated on UCS Database – Oracle RAC is the first certified unified fabric Early access code and hardware exchanged between Oracle and Cisco Performance benchmarks for Oracle E-Business Suite and Weblogic on Oracle Linux The Cisco & Oracle Relationship

  26. The Value of Oracle Solutions on Cisco Unified Computing System “Our customers can realize significant value from Cisco and Oracle data center solutions as they take advantage of cohesive and integrated virtualization technologies that can accelerate time to market while helping to lower their infrastructure costs.” Oracle Chief Corporate Architect (Edward Screven)

  27. Cisco Investment in Oracle Solutions • #1 Oracle Performance Benchmarks • Oracle RAC on UCS Cisco Validated Design (CVD) • Oracle scaling proof points on VMware • Oracle sales training hosted on Cisco UCS running Oracle VM • Investment in POC labs and Cisco ExecutiveBriefing Centers • Cisco UCS at Oracle Solution Centers in US • Solaris Certification on UCS • Joint use cases

  28. Cisco Performance Leadership – Top to Bottom UCS Achieves Top Performance Across the Entire Stack 2010-2011 #1 Benchmarks! Benchmark Details Cisco UCS Model World Record Results Oracle Applications Standard Benchmark Oracle E-Business Suite 12.0.4 Up to 60% better than HP & IBM System x x86-based Up to 43% better IBM Power 7 B200 M2 Extra-Large Payroll Batch Medium Payroll Batch SPECjAppServer2004 (2-Node) Oracle WebLogic Server Rel 10.3/ Oracle JRockit(R) 6.0 JDK (R28.0.1) Oracle Database 11g Oracle Enterprise Linux 5 Update 5 SPECjEnterprise2010 (2-Node) Oracle WebLogic Server Rel 10.3/ Oracle JRockit(R) 6.0 Oracle Database 11g Oracle Enterprise Linux 5 Update 5 17,301.86 SPECjEnterprise2010 at only 60% of cost to IBM Power 780 54% increase over prior top result ! B230 M1 B440 M1 B440 M1 B460 M1 http://www.oracle.com/us/solutions/benchmark/apps-benchmark/index-166919.html

  29. Cisco UCS Extended Memory TechnologySupports up to 4X VM Density Classic • 12 DIMMs • Max 96GB • Higher Performance • 18 DIMMs • Max 144GB • Lower Performance Or Xeon 5600 Xeon 5600 Xeon 5600 Xeon 5600 Cisco UCS With Memory Extension • 48 DIMMs • Max 384GB • Higher Performance

  30. A Choice of Hypervisors Hardware State Abstraction – Oracle Example Cisco UCS – A Neutral Platform • Certification performed on UCS by Cisco • Investing in proof points • Documenting best practices • Share our experiences • Share customer realities • Professional Services capability • A partner for you to trust

  31. Cisco Supportive of Oracle VM 3.0Announced August 23, 2011 “Cisco is collaborating with Oracle to lower IT costs, improve performance, and streamlines our mutual customers’ operations.  The enhanced memory capacity and unified fabric of Cisco’s Unified Computing System provides the leading platform for  virtualization solutions like Oracle VM 3.0,” Jackie Ross Vice President Server, Access and Virtualization Technology Group Cisco

  32. Allows for more VM per server/core Oracle VM - Maximum Number of vCPUs = 128 (4x more than vSphere) Up to 160 servers Consolidate more and larger VM Up to 1 TB/guest Up to 2 TB physical memory Performance determined by a balance in system resources If a CPU is faster and we have 10GB I/O, than more memory is necessary to achieve maximum performance Cisco UCS memory capacity provides more ability to cache data and result in less I/O traffic in the system Benefits of Cisco UCS Memory Capacity for Oracle VM 3.0

  33. Oracle VM – Enables Sub-Capacity Pricing Benefits: • Allows customer to only license the number of CPU or sockets being utilized. ($47,500 per core for DB) • Customer can save support fees by shifting from older servers to a Oracle VM partition. Other App 4 Sockets Hard partitioning allocates system resources. Similar to LPAR for AIX or Containers in Solaris. Oracle VM 1 Socket 1 Socket 2 Sockets DB support is 22% of list license/year. Customer saves $31,350/year Cisco UCS B440 Oracle VM Hard Partitioning Paper: http://www.oracle.com/technology/tech/virtualization/pdf/ovm-hardpart.pdf

  34. Oracle Database Solution studyVMware • Scenario 1: Single VM Scalability • Grow size of virtual machines • vCPU and memory • Database size constant • # of users constant • Measure transaction rate

  35. Oracle Database Solution studyVMware • Scenario 2: Increasing number of VMs Scalability • Fixed size VMs • Increase number of VMs and Measure transaction rate

  36. Change the Economics of IT, Change the Business Value Contribution 20¢ Cost per VM hour(2GB instance) 18¢ 16¢ 1 14¢ 12¢ 10¢ Increase utilization 8¢ 6¢ 4¢ 2 2¢ Increase automation 0¢ 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% Utilization

  37. Cisco’s Cloud Strategy: The future of Virtualization Phase 1 Phase 2 Phase 3 Private Cloud Open Cloud Internal Cloud Virtual Private Cloud Inter-Cloud Inter-Cloud Public Cloud Public Cloud Public Cloud #1 Public Cloud #2 Federation / Workload Portability / Interoperability / Security

  38. John Chambers, Chairman & CEO, Cisco Oracle OpenWorld Keynote Presentation October 5, 2011 8:00am – 8:45am Moscone North Hall D San Francisco, CA

  39. Attending OpenWorld - Oracle VM Consolidation and Path to the Cloud on the Cisco Unified Computing System October 6th - Thursday, 09:00 AM, Moscone South – 252 Ask for a custom workload assessment on Cisco UCS Schedule a follow-up discussion with your technical leaders To learn more, visit http://www.cisco.com/go/ What’s Next?

  40. Cisco Local Resources • Scott Mohr, Area Regional Manager, Commercial, Data Center • smohr@cisco.com • Elaine Yee, Area Regional Manager, Enterprise, Data Center • elyee@cisco.com • Andrew Tennant, Product Sales Specialist, Data Center • atennant@cisco.com • Finn Agenbroad, Consulting Systems Engineer, Data Center • finnta@cisco.com • Jason Sullivan, Systems Engineer, Data Center • jassulli@cisco.com • www.cisco.com/go/oracle • www.cisco.com/go/ucs • ciscowithoracle@cisco.com

  41. Cámơn Vietnam Traditional Chinese Dankie Thai Gracias Afrikaans Spanish Russian Thank You Siyabonga Danke Zulu English Obrigado German Arabic Brazilian Portuguese Merci Grazie French Italian Simplified Chinese Tamil Japanese Korean Tak Dziekuje Tack Polish Danish / Norwegian Swedish

  42. Delivering Business AdvantageCase Study: Qualcomm Selects UCS for Oracle • Business Value • IT Initiative Consolidate to reduce infrastructure footprint Centerpiece for mobile data center Unified Computing Reduce power and cooling costs New business model: mobile banking application IT Investment: Cisco Unified Computing System Cisco Nexus Provide path to Cloud Computing Unified Fabric Support new business model Infrastructure cost reduction Data Center/Cloud

  43. Extended Memory Enables Database ConsolidationPerformance Results Transactions per Minute Database IOPs During Steady State • 14,000 • 14,000 • 12,000 • 12,000 Extended memory • 10,000 • 10,000 B200 (Gooding) • 8,000 • 8,000 Baseline configuration • 6,000 • 6,000 B250 (Vetura) • 4,000 • 4,000 • 2,000 • 2,000 20% higher performance 20% lower I/O • 0 • 0 20% higher performance at 20%+ lower I/O Lower TCO through consolidation * Extended memory: configuration UCSB250 with 192 GB memory Baseline configuration: UCSB200 with 96 GB memory

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