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Creating Event App Content | AIDA

<br>Leverage on your event can be maximized by creating great content which can significantly generate online interest for the event, as well as extend its life cycle and recall value! To know more, check the PPT.<br>Visit website - https://www.aidaio.com/event-apps/<br>

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Creating Event App Content | AIDA

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  1. How to Plan & Deliver Event App Content

  2. Leverage on your event can be maximized by creating great content which can significantly generate online interest for the event, as well as extend its life cycle and recall value!

  3. Planning Content For Your Event App

  4. Setting The Objectives • Make the plan as detailed as possible, include numbers and other tangible measurements to ensure you can monitor and know when you get to the respective milestones. • Include sub-objectives as well (if there are any) • Cross-selling of products or services to event attendees. • Building your database for future events etc.

  5. Defining The Target Audience • Build your buyer persona: • Demographics: Age, gender, income level, location, education, marital status and other details you deem important. • Personality Traits: Attitude, lifestyle, values, interest and hobbies etc.

  6. Using Content Marketing Metrics An understanding of what is on track or not at the start of the campaign will help to measure your success objectively. These metrics are - Consumption Metrics: Indicates view or download rate of the event content. Share Metrics: Indicates number of shares for the content. Lead Generation Metrics: Indicates if the content has generated any leads for the event. Sales Metrics: Indicates no. of event registrations from the various forms of content.

  7. Delivering Your Event App Content

  8. Understanding Content Types After having a good understanding of content type you can start with the campaigns, like- Promotional Campaigns: Notification can be used here to talk about new content. This can also be presented using a landing page (or a promotional template). Exclusive Campaigns: Create exclusive content based on your objectives and the target audience. Social Activity Campaigns: Push content when their friends and followers perform an activity, to generate interest or desired result.

  9. Re-Permission Campaigns: Reminders when they have exited the app without the desired results. Transactional Campaigns: An interaction that leads to some transaction, a sign-up / purchase etc. Event Details: Craft a great “events page” with all the required details, descriptions, videos, pictures, FAQs and any other content you feel is important.

  10. Content Calendar: The calendar planning must happen once at the planning stage, and the details need to be revisited when the content types and campaigns are agreed upon. Sending timely calendar events to participants before the event, including first invites, follow-ups regarding confirmation, and reminders.

  11. Conclusion: A successful content strategy for your event app is about reaching your target audience at the right time and frequency. Quantify your plan, involve all stakeholders, develop content strategy, put-in a milestone check, measure and communicate. Key is making plan, timely checks and improvising (backed by data) as needed.

  12. www.aidaio.com

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