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The King & Uncle Sam

The King & Uncle Sam. linkbuilding for your WordPress website. Different websites: different strategies. Uncle Sam’s. More of the King. We’re #4?!. All websites need linkbuilding. Links are a vote of confidence for search engines. Links can send traffic. Links can increase authority.

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The King & Uncle Sam

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  1. The King & Uncle Sam linkbuilding for your WordPress website

  2. Different websites: different strategies Uncle Sam’s More of the King

  3. We’re #4?!

  4. All websites need linkbuilding • Links are a vote of confidence for search engines. • Links can send traffic. • Links can increase authority.

  5. Everything should be as simple as possible, but no simpler. -Einstein

  6. The basic process is the same…

  7. WordPress offers advantages. • Content is king, and WP is all about content. • Settings make some things easy. • Plugins give more control. • Widgets give more options.

  8. Content is king Different websites… different strategies

  9. Regular, quality blogging

  10. Highly targeted article

  11. Use your settings • Use Permalinks settings to create easy URLs. • Allow trackbacks and pingbacks. • Check your privacy settings.

  12. plugins give you more control…

  13. …and can save time…

  14. …but they’re not magic

  15. “Linkbuilding” plugins are for internal links

  16. There are lots of options…

  17. Internal linking plugins • NRelate • Broken Link Checker • Internal Link Builder • Linkbox Inserter (Ultimate SEO) • Related Content by Wordnik (…still not magic)

  18. Encourage sharing

  19. Integrate social media for natural links

  20. Don’t forget the widgets • Create category feeds with a text. • Use a blogroll. Others may reciprocate. • Use social media widgets. • Create custom text widgets.

  21. Remember when you post… • Use Title Edit if you need to improve your title. • “Link to existing content” for fast internal links. • Use Categories and Tags. • Send trackbacks and pingbacks.

  22. Haden interactive www.HadenInteractive.com Rebecca@HadenInteractive.com

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