Specialty Traits, IP, Biotechnology and Marketing

1. Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

2. Bt Corn Resistant to Corn Rootworm in Indiana • Joint project with Entomology, Weed Science and Agricultural Economics • Rich Edwards, Larry Bledsoe and Christian Krupke in Entomology • Steve Weller and Bill Johnson in Weed Science • Corinne Alexander in Agricultural Economics • Overall goal of project is to understand value of Bt corn resistant to corn rootworm and to understand corn rootworm behavior with implications for IRM plans

3. CRW Corn: Economic Portion 1. What is the economic value of the four corn rootworm control options: 1) no treatment, 2) soil insecticide, 3) seed treatments and 4) Bt corn? • Paper drafted but need more data on Bt corn performance

4. CRW Corn: Economic Portion 2. Understand the adoption decision for Indiana producers • Paper about to be submitted to AgBioForum 3. Understand producer preferences for IRM plans/refuge configurations • Paper to be presented at ASTA

5. Demand for Specialty Traits • Market assessment for the Indiana Soybean Board • What are the market trends that will drive the demand for specialty soybeans? • Market for organic grains

6. On-Farm Quality Assurance • Grainsafe is an on-farm quality assurance/IP program developed by Purdue University Post-Harvest Education and Research Center • Dr. Dirk Maier, Agricultural and Biological Engineering • With Dr. Maier and Umit Karaca, conducted a cost-benefit analysis of Grainsafe

7. On-Farm Quality Assurance • With Dr. Maier, Dr. Linda Mason, Dr. Bob Neilsen, Dr. Charles Woloshuk, Dr. Dan Ess, conducted a one-day workshop for a specialty corn processor • All the growers under contract were trained in best management practices for quality grains • Trained in quality assurance, using the Grainsafe program

8. Please contact me if you have any questions Email: cealexan@purdue.edu Phone: 765-494-4249

9. Management Betty Jones Associate Director Center for Food and Agricultural Business

10. 1987 – 2005 18 successful ASTA Management Academy programs conducted 1986 – Approach the American Seed Trade Association Management Development Program for their membership

11. 1987 – 2005 18 successful ASTA Management Academy programs conducted 1991 - 1997 Seed Industry Performance Analysis 1986 – Approach the American Seed Trade Association Management Development Program for their membership

12. 1996 – Invited to assess- ment trip to China. Lead to international programming contracts for China, Poland, Asia Pacific Seed Trade, African Seed Trade. Preferredpartner for agribusiness management training. 1987 – 2005 18 successful ASTA Management Academy programs conducted 1991 - 1997 Seed Industry Performance Analysis 1986 – Approach the American Seed Trade Association Management Development Program for their membership

13. 1996 – Invited to assess- ment trip to China. Lead to international programming contracts for China, Poland, Asia Pacific Seed Trade, African Seed Trade. Preferredpartner for agribusiness management training. 1987 – 2005 18 successful ASTA Management Academy programs conducted 1991 - 1997 Seed Industry Performance Analysis 1986 – Approach the American Seed Trade Association Management Development Program for their membership February 2002, 2004,2006 Executive Management Forum conducted for executive managers

14. 1996 – Invited to assess- ment trip to China. Lead to international programming contracts for China, Poland, Asia Pacific Seed Trade, African Seed Trade. Preferredpartner for agribusiness management training. 1987 – 2005 18 successful ASTA Management Academy programs conducted 1991 - 1997 Seed Industry Performance Analysis 1986 – Approach the American Seed Trade Association Management Development Program for their membership February 2003, 2005, 2007 ASTA Advanced Management Forumconducted for alumni of the Academy February 2002, 2004,2006 Executive Management Forum conducted for executive managers

15. ASTA / CAB Collaboration • Partnership where both organizations bring value to a win/win relationship • Serve as an hoc member of Management Skills Committee • Access to the 900 ASTA member companies • ASTA endorsement and support of programming efforts • ASTA administrative support • Reciprocal arrangements for attending programs

16. ASTA / CAB Collaboration • Primary responsibility for marketing, development, and implementation of educational programs • Write for the trade press (faculty and staff) • Present and submit proceedings at December research conference • Attend two national meetings each year • Arrange for faculty workshops at convention • Assist in securing and promoting outside speakers at annual convention

18. Other Economics/Management • Commercial Producer Survey • Dr. Allan Gray, Dr. Jay Akridge, Dr. Mike Boehlje • Precision Agriculture Survey • Dr. Jay Akridge • Policy Analysis • Dr. Allan Gray • Farmer Attitudes Toward Brands • Dr. Marshall Martin, Dr. Jay Akridge • Inventory Management • Dr. Frank Dooley

19. Center for Food and Agricultural Business • www.agecon.purdue.edu/cab • 765-494-4247 • Jay Akridge, Betty Jones, Scott Downey • www.agecon.purdue.edu/agribusiness • 765-494-4247 • Jay Akridge, Luanna DeMay