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National Chemistry Week Best Practices Webinar Local Sections Activities Committee (LSAC) Committee on Community Activities (CCA). May 29, 2009 1:30 – 2:30 p.m. EST. Welcome!. Wayne Jones -LSCA Chair. Ingrid Montes -CCA Chair. National Chemistry Week: Available Resources. Tracy Halmi
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American Chemical Society National Chemistry Week Best Practices WebinarLocal Sections Activities Committee (LSAC) Committee on Community Activities (CCA) May 29, 2009 1:30 – 2:30 p.m. EST
Welcome! • Wayne Jones -LSCA Chair • Ingrid Montes -CCA Chair American Chemical Society
National Chemistry Week:Available Resources Tracy Halmi Erie Section Community Outreach Coordinator– 10th year as NCW Coordinator– 2nd year as CCED Coordinator– Current NCW Chair, CCA Contact Information: • tracy@psu.edu American Chemical Society
National Chemistry WeekFourth Week in October 2004: Health and Wellness 2005: The Joy of Toys 2006: Your Home - It’s All Built on Chemistry 2007: The Many Faces of Chemistry (20th Anniversary Celebration) 2008: Having a Ball with Chemistry -The Chemistry of Sports Chemistry - It’s Elemental! October 18 – 24, 2009 2010: Behind the Scenes with Chemistry American Chemical Society
Chemistry - It’s Elemental!October 18 – 24, 2009 Community Event: Collect recyclable elements (tin cans, aluminum cans, etc.) of food and donate to a local food bank. K-12 Contest: National poster contest focused on a fun, motivational, and inspiring representation of an element or elements in the periodic table. Participate through your ACS Local NCW Coordinator. Student Affiliates Contest: Chemvention Contest for undergraduate Student Affiliates chapters of ACS - contest to design a hands-on activity for elementary school children using the NCW 2010 theme. American Chemical Society
Tools for Event Coordinators: Resources for NCW • What resources are available to help your local section plan NCW 2009 outreach events? • Safety information • Celebrating Chemistry • Activity lists • Get the microphone • Web resources American Chemical Society
Insurancewww.acs.org/ncw American Chemical Society
Celebrating Chemistry American Chemical Society
Celebrating Chemistry American Chemical Society
OCA Staffwww.acs.org/ncw Stacy Jones Senior Membership Associate, Office of Community Activities S_Jones2@acs.org Clinton Harris Manager, Office of Community Activities C_harris2@acs.org LaTrease GarrisonAssistant Director, Department of Local Section and Community Activities L_Garrison@acs.org American Chemical Society
NCW General Best Practices Pittsburgh Section ACS • V. Michael Mautino, Pittsburgh Section Community Outreach Coordinator • 11th year as NCW Coordinator • 7th year as Chemists Celebrate Earth Day Coordinator • Past Chair, Committee on Community Activities • Contact Information: michael.mautino@bayerbms.com American Chemical Society
NCW General Best Practices Pittsburgh Section ACS • Developing effective partnerships • Community Outreach Manual • Recruiting volunteers American Chemical Society
NCW General Best Practices Pittsburgh Section ACS • Partnerships • Financial Partners • Corporate Partners • Community Partners American Chemical Society
NCW General Best PracticesPittsburgh Section ACS • Community Outreach Manual – “Guaranteed to Succeed” • Available on the web • A “how to” guide • Reference materials • Templates • Basic tips and best practices American Chemical Society
NCW General Best PracticesPittsburgh Section ACS • Recruiting volunteers • Reaching outside the ACS • Avoid the “volunteer for life” syndrome • Celebrate the accomplishments American Chemical Society
NCW General Best PracticesJoin the ACS Network • https://communities.acs.org/groups/national-chemistry-week American Chemical Society 19
Increase your Resources by Partnering with Other Organizations • NCW Activities in Baton Rouge • Partnering with Other Organizations • Finding a venue • Finding volunteers • ACS sub-groups • Colleges/Universities, Research Institutes • Other Scientific Societies • Local Industries • Anne Taylor • 2009 NCW Theme Team Chair for CCA • akt1208@bellsouth.net American Chemical Society
NCW Activities in Baton Rouge American Chemical Society American Chemical Society Hands on Science Event: Super Science Saturday Community event: canned food drive ChemFriends, an event sponsored by an industry group NCW poster contest (middle schools) Demos for schools – college students and other chemists 21
Partnering to Find a Venue for your Event College/University Museums and Libraries American Chemical Society American Chemical Society 22
Partnering with volunteer groups ACS Sub-groups: Younger Chemists Committee (www.acs.org/ycc) Silver Circle, the senior chemists group (www.acs.org/silvercircle) Women Chemists Committee (www.membership.acs.org/w/wcc) Colleges/Universities and Research Institutes: Student groups (SMACS (www.acs.org/saprogram), food science, physics, etc.) Research institutes American Chemical Society American Chemical Society 23
Partnering with volunteer groups Other Scientific Societies: Alpha Chi Sigma (www.alphachisigma.org) AICHE (www.aiche.org) AISES (www.aises.org) Iota Sigma Pi, National Honor Society for Women in Chemistry (www.iotasigmapi.info) NOBCCHE (www.nobcche.org) Local Industries Volunteers $$ American Chemical Society American Chemical Society 24
Industrial partners:BASF demo of polyurethane American Chemical Society 25
Northeastern Local Section Plans for Celebrating NCW 2009 • Volunteer Prep Event • High School Science Series • Event Funding • Christine Jaworek-Lopes • 2009 NCW Theme Team Member • NESACS NCW Coordinator • jaworek@emmanuel.edu American Chemical Society
NESACS Additions to the 2008 program • Volunteer prep event • Puzzle contests • Example Clue: • Sport that Cassius Clay won the Gold Medal for in 1960 American Chemical Society
Plans for Celebrating NCW 2009High School Science Series • NESACS partners with Museum of Science (MoS) – Boston in 2007, 2008, 2009 • Program growth: • 225 students in 2007 • 583 students in 2008 American Chemical Society
Plans for Celebrating NCW 2009Event Funding • Local Section Innovative Program Grant • Grants & Awards ACS Community Recognition • Local Industry Support American Chemical Society
Publicizing Your NCW Events:How to draw a crowd and generate headlines • Nancy Blount, Assistant Director, Society Communications, ACS Office of Public Affairs • Member public relations programs • Public relations support for Society programs and policies • ACS Brand implementation and Chemistry Ambassadors roll-out • National Historic Chemical Landmarks Program • Contact Information: n_blount@acs.org American Chemical Society
Publicizing Your NCW Events • Making your event newsworthy • PR Guidebook (www.acs.org/getinvolved) • Getting the media’s attention • Don’t leave a good story to chance—Make it happen • Other ways to draw a crowd American Chemical Society
Publicizing Your NCW EventsMaking your event newsworthy • Think ahead—is your event worthy of news coverage? • Will the public be interested? Kids? Adults? • What ‘visuals’ can you promise to a reporter? What photo opportunities? • Will the event be open to the public? Free or fee? • Is it accessible to the news media? American Chemical Society
Publicizing Your NCW EventsGetting the media’s attention • Contact the news media for both pre- and post-event news coverage • Templates at: • Know your 5 W’s • Have a PR Chair? Engage them! • Have a PR office at your institution? They may be willing to help! American Chemical Society
Publicizing Your NCW EventsMaking it happen • Don’t leave a good story to chance—Make it happen! • Designate an articulate, passionate spokesperson in advance • Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation • Facilitate access to good photos, interviews, reporter involvement American Chemical Society
Publicizing Your NCW EventsOther ways to reach out and draw a crowd • Reaching Out • Flyers, newsletters, Websites of LS, universities, companies, museums, schools, libraries, over venues in the community • Facebook • Twitter? Blog? Before/during/after • Think about the audience you’re after—how and where do they get their information? American Chemical Society
After all that, no press? Provide pictures you took to the media, with descriptive captions and your message. Be timely! Show excitement, action, people enjoying chemistry! Generating your own headlines American Chemical Society