1 / 8

Netflix : Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits

Netflix : Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits. ICA#3 (Part Two):. http:// mis320.weebly.com/ica3.html. Groups and Responsibilities. Groups 1 and 6: Atoms to Bits, Qwikster Debacle, Content Acquisition

ailish
Download Presentation

Netflix : Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Netflix: Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits

  2. ICA#3 (Part Two): http://mis320.weebly.com/ica3.html

  3. Groups and Responsibilities • Groups 1 and 6: Atoms to Bits, Qwikster Debacle, Content Acquisition • Groups 2 and 7:Exclusives and Original Content, Disintermediation and Digital Distribution, Streaming and the Data Asset • Groups 3 and 8:Streaming Changes Viewing Habits, Breaking Bad to Netflix, Customer Experience • Groups 4 and 9: The March to Global Dominance, It’s a Multiscreen World, So What’s It Take to Run This Thing • Groups 5 and 10:Crowdsourcing and Code Contests, A Crowded Field of Rivals, Hacking Corporate Culture, No Turning Back

  4. Group 1 and 6: Atoms to Bits, QwiksterDebacle, Content Acquisition • What is the shift of atoms to bits? How is this impacting a wide range of industries? • Provide a brief overview of the Quikster Debacle (e.g., what happened, what was learned, examples) • Explain the First Sale Doctrine • How have escalating streaming costs impacted Netflix? • Explain the complexity of title availability and companies’ refusal to offer streaming rights • What is the “long-enough tail”?

  5. Group 2 and 7: Exclusives and Original Content, Disintermediation and Digital Distribution, Streaming and the Data Asset • Discuss and give an example how Netflix can counter rivals with exclusive content. Also discuss original content’s relationship with churn. • Does Netflix have a strong brand? Offer evidence demonstrating why the firm’s brand is or isn’t strong. How is a strong brand built? • Explain disintermediation in terms of Netflix, original content, and its benefits. • Explain how data represents most critical asset and what the data is used for • What does data analysis do for Netflix? Use some examples (e.g., improving user experience, content investments, tailored audience promotions)

  6. Group 3 and 8: Streaming Changes Viewing Habits, Breaking Bad to Netflix, Customer Experience, Streaming and Scale • What is the new WWW? Give an example of how the new WWW has changed viewing habits and opened up creativity for executives. Use examples to support your discussion. • What did Netflix do for Breaking Bad? • Compare Netflix’s pricing model with Apple, Google, Amazon, and Hulu and whether it is working or not. • What are the advantages that they think will sustain itself as the dominant streaming company for many years? • Discuss the shareholders letter from Hastings.

  7. Group 4 and 9: The March to Global Dominance, It’s a Multiscreen World, So What’s It Take to Run This Thing • What role does global expansion play in Netflix’s business strategy? • What complications arise in Netflix’s attempt for global dominance? How is the overall outlook for global growth? • Describe how Netflix overcame the challenge of migrating DVD content to the TV, as well as how Netflix compares to Amazon or Hulu. • Summarize the “So What’s It Take to Run this Thing” box, telling key points (e.g., it’s partnership with Amazon, storage, data analysis, building software and open-source software and its implications)

  8. Group 5 and 10: Crowdsourcing and Code Contests, A Crowded Field of Rivals, Hacking Corporate Culture, No Turning Back • Summarize the Crowdsourcing and Code Contents (e.g., what was important, what is crowdsourcing, was it successful) • Who are the main Rivals of Netflix? What have the rivals done to compete with Netflix? • Discuss the importance of infrastructure and a bit-based business. • What is the importance of ISP and Netflix’s success? What is net neutrality? • Discuss Hastings and Netflix Culture: Freedom and Responsibility and some highlights from the document described in the slide deck. • What does the future look like for Netflix? Promising?

More Related