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Understanding the PVC De-Selection Drumbeat: Scientific Rigor and Facts Have Taken a Holiday

PVC: the Material of Choice VINYLTEC October 2012 Chicago Marriott Kevin Ott Flexible Vinyl Alliance Washington, DC www.flexvinylalliance.com. 1. De-Selection: the arbitrary elimination of consumer choice to buy or use the best product at the best price. 2.

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Understanding the PVC De-Selection Drumbeat: Scientific Rigor and Facts Have Taken a Holiday

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  1. PVC: the Material of Choice VINYLTECOctober 2012Chicago MarriottKevin OttFlexible Vinyl AllianceWashington, DCwww.flexvinylalliance.com 1

  2. De-Selection:the arbitrary elimination of consumer choice to buy or use the best product at the best price. 2

  3. Understanding the PVC De-Selection Drumbeat: Scientific Rigor and Facts Have Taken a Holiday • Media: Lazy & Confused • Hysteria Sells • Public Opinion Sways Public Policy 3

  4. Perception vs. Reality • Promoted Perception: • PVC is “Toxic” • PVC Produces Dioxins/Chlorine • PVC Cannot be Recycled • PVC Products Can be Endocrine Disruptors: Obesity, Diabetes, Feminization • PVC Comes from Hydrocarbons, not “Natural” or “Renewable” • The Reality: • PVC is the “greenest” plastic (1/2 salt) • PVC is affordable • PVC is safe, durable and aesthetic • PVC: the Perfect Plastic? 4

  5. Anti-Plastics Campaigns:All Flavors

  6. “Living a Plastics-Free Life” 6

  7. A New “Study” University of Sweden 7

  8. 8

  9. Perception (Driven by Junk Science) Leads to Policy • EPA’s CHEMICAL ACTION PLAN: OFFICE OF TOXICS • 5(b)(4): on hold (800 Days) • USGBC: V4 Issued October 2: Comment Period • EPA Design for Environment (DfE): Ongoing • FDA • CPSC • IRIS Assessments • Retail Deselection: Staples, Walmart, “Red Lists” • “CHEMOPHOBIA” PREVALENT

  10. Putting a Face on the PVC Industry: Your Products/JOBS!

  11. FVA Communications: Putting a Business-Face on the Industry Flexible Vinyl Matters 4th Edition FVA By the Numbers 11

  12. USA – 21% of Global Manufactured Products. U.S. mfg. produces $1.6 trillion -- 11.2 percent of U.S. GDP Manufacturing supports an estimated 18.6 million jobs in the U.S.—about one in six private sector jobs Nearly 12 million Americans (or 9 percent of the workforce) are employed directly in manufacturing In 2009, the average U.S. manufacturing worker earned $74,447 annually, including pay and benefits. Plastics Workers: 900,000 Did You Know? 12

  13. PVC is a $20B Business In 38 StatesNearly 1 Million Jobs in Plastics • The “Loss” of the Middle Class is Tied to the Loss of Manufacturing Jobs 13

  14. 7 Pillars of fPVC 14

  15. Putting a Face on fPVC - Military FVA 15

  16. Or………….

  17. Putting a Face on fPVC - Medical FVA 17

  18. Or……… FVA

  19. Putting a Face on fPVC - Auto 19

  20. Or……….

  21. Putting a Face on fPVC - Roofing 21

  22. Or……….

  23. Putting a Face on fPVC – Wire/Cable 23

  24. Putting a Face on fPVC – Wire/Cable – “the Cloud” in Iowa 24

  25. Or……..

  26. Putting a Face on fPVC: Floors/Wall coverings 26

  27. Empire State Building 27

  28. Or………

  29. Just for Fun: Empire State Building Makeover Loading Dock: Before • After 29

  30. Putting a Face on the Industry – Packaging 30

  31. Or…………

  32. FVA Communications: Putting a Face on the Industry - Everyday 32

  33. 2013 FVA Priorities • Continue advocacy efforts on issues with national, state and local impact • Engage policymakers with business implications and applications focus which supplements activity of other industry associations • Tell the True Value-Laden Story of PVC 33

  34. Where to Go, What to Do • American Chemistry Council (PEs) • American High Performance Building Coalition (LEED) • SPI Vinyl Products Division (Processors, Compounders) • Vinyl Institute (Rigids, Resins) -- Fly-In • Society of Chemical Manufacturers and Affiliates --Fly-In • Resilient Floor Covering Institute (Mfgs, Suppliers) • Flexible Vinyl Alliance (Messaging on Jobs, Economics) • National Association of Manufacturers (Broad-Based) • www.flexvinylalliance.com • kott@flexvinylalliance.com 34

  35. Questions or Additional Information Kevin Ott Executive Director Flexible Vinyl Alliance Washington, DC www.flexvinylalliance.com Phone  (202) 721-4125 Email  kott@flexvinylalliance.com www.flexvinylalliance.com 35

  36. Thank you to my reference resources • Sense About Science: Royal Society of Chemistry • Flexible Vinyl: By the Numbers (FVA 2011): on the FVA website • National Association of Manufacturers: www.nam.org • Wrong: David Freeman • Why Business People Speak Like Idiots: Brain Fugere, et. al. • Flexible Vinyl Alliance Steering Committee www.flexiblevinylalliance.com 36

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