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SEB Presentation. SEB Presentation. iCanada Direct Immigration Services Inc. Making Canada Your Home Nicholas Dimitrakopoulos. Industry Description: Trends. 2005 total 262,236 new immigrants Increase of 11% over 2004 60% economic class 24%family class 14%refugees.

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  1. SEB Presentation SEB Presentation iCanada Direct Immigration Services Inc. Making Canada Your Home Nicholas Dimitrakopoulos

  2. Industry Description:Trends • 2005 total 262,236 new immigrants • Increase of 11% over 2004 • 60% economic class • 24%family class • 14%refugees

  3. Industry Description: Growth Patterns • Largest increases in business immigrants 38% • Provincial nominees 29% • Business class grew by 12% • Economic immigrants grew by 17% • Foreign workers 6% increase • Foreign students increased by 3% • 1/3 go to Ontario

  4. Industry Description: Market Size - Canada

  5. Industry Description: Market Size - Toronto

  6. Industry Description: Market Size - Canada

  7. Industry Description: Market Size - Canada

  8. Industry Description: Market Size - Canada • Source countries Students • South Korea 12,505 • China 6,996 • Japan 4,648 • USA 3,743 • France 3,563 • Mexico 2,281 • 20% of totals in Toronto equal to 11,053

  9. Industry Description: Market Size - Canada • Top source countries Workers • USA 16,332 • Mexico 12,610 • France 7,582 • UK 7,263 • Australia 7,048 • Jamaica 6,138 • 13% in Toronto of total of 12,528

  10. Industry Description: Profit Margins • 70% of the survey reported these margins • 2002 - 12.7 • 2003 - 11.1 • 2004 - 11.8 • GDSourcing Research retrieval Canadian Industry Performance Other Legal Services

  11. Industry Description: Government Regulations • From April 30, 2006 all legal representation must be recognized through CIC • Representatives must be members in CSIC the regulating body • Must pay membership dues, and continuing professional development as required • Required to have E & O insurance

  12. Customer Survey/Customer Profile12 Characteristics of Target Market • Based on 100 people surveyed • Geographic (Canada, USA, UK, Mexico, Greece, Spain, Russia, China) • Language (English, Spanish, Chinese, Russian, Greek) • Clickographic (Internet fluent, Google or Yahoo key word searches) • Price Ceiling (40% less then lawyers) • Benefits Sought (professional office space, preferred communication telephone, and variety of payment methods)

  13. Customer Survey/Customer ProfileFactors in Buying Decision • 17% used the services of an immigration consultant • Top three aspect they were looking for • Qualifications • Honesty • Price • Dedication • Ease of communication • Location • Professionalism

  14. Customer Survey/Customer ProfileFactors in Buying Customer • Preferred methods to search for a consultant • Referrals • Internet • Newspapers • Yellow pages • Flyers/Bulletin boards • Radio/television

  15. Customer Survey/Customer ProfileSpending Habits • 40%less then lawyers • 8% used lawyers • 50% had their family and friends help them • People surveyed were a cross section • Earning 40-$50,000 year

  16. Competitor/SWAT analysis: Strengths • Affiliated offices • Established • Online payments • Offer related services • Customer testimonials • Multilingual

  17. Competitor/SWAT analysis: Strengths • No price lists • Limited English skills • No 1-800 number • Limited information • Not very personable

  18. Competitor/SWAT analysis: Opportunities • Large demand of services in the areas they service • Lower supply of consultants due to recent government regulations • Increased government objectives • Decreasing fees for applications • Economic environment favorable

  19. Competitor/SWAT analysis: Threats • Increasing competition for immigrants in other countries • New graduates dealing with immigration, both lawyers and consultants • People doing it themselves • No profit groups assisting people • Need to overcome bad publiity in the past

  20. Supplier Analysis: Items Required • Laser Printer $279-$499 • Stationary $200 • Office furniture $200 • Ink and Paper $15 • Office space $150 • Cell Phone $50-$75 • Web Site Domain and Hosting $5 • Internet $50

  21. Supplier Analysis:Items Required

  22. THANK YOU FOR YOUR TIME • We look forward to doing business with you • At iCanada Direct Immigration Services Inc. we are dedicated to make Canada your home

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