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marusan pantry .com. Group 1 Member Izumi Tada Mori Kondo. 1: Store name. Marusan pantry Foundation : 1952 Net shop began three years ago. A kind of company: wholesale. 2: Number of employees. The whole: 8 people (president 1) store 5,
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marusan pantry .com Group 1 Member Izumi Tada Mori Kondo .
1:Storename • Marusanpantry • Foundation:1952 • Netshop began three years ago. • A kind of company: wholesale
2:Number of employees • The whole: 8 people(president1) • store 5, • Net shop3 (president1,program1,management acceptance of an order 1) • Men 1 female 7 • An average age :around 30
3:Store capital • about 10,000,000 yen
4:Yearly sales • 2,380,000,000 yen • Net shop : Store =2 : 8
5:Current objectives of EC? Increase sales, reducing costs, increasing marketing channels, ... • Increase saies • payroll costs • Reducing costs:goods(increase) stock (decrease)
6:Targeting what customers? All or particular group of existing customers or potential customers... • A housewife,Confectioner,andall. • SiliconFlex →
7:Products and services • Materials and the appliance
8:EC category - B2C or ... • B2C and B2B.
9:Technologies in use - hardware, software, telecommunication, Internet, ... • Technologies in use :FTTH
11:Business model - what collections of business process are combined for EC
12:Revenue model - what generates the EC profits of the EC? • RakutenHP (It is easy to do order management.)
13: Any alliance or partnership? • Transportation “Yamato” Its’ time iscollect. RakutenHP
14: Shipping of products or services? • Cars or mail
15: Methods of EC payment? • a credit card • cash
16: Language in use? • japanese
17: Resources allocated for EC? • PC-two use
18: How was the EC developed? Outsourcing... • Marusan asks Rakuten to make their web site completely. • They use SSL( secure socket layer) system to save the customer's individual information. • They are renewing the site by themselves.
19: Investment in EC - money or capital % • This was a company secret…
20: Web presence - Web category, auctions, virtual communities, blog, ... • There belong to the virtual communities. • In Rakuten, There are three rival companies now.
21: Current performance of EC - amount of EC sales and % over its total sales • The amount of EC sales was over 100,0000 yen. • That accounted for 20% in total sales.
22: Future objectives of EC? Increase sales, reducing costs, increasing marketing channels, .. • They want to increase salesinnetshop.
23:Questions from SWOT analysis • A strong point • They can reduce the job space( Only 2 PC space ). • They can sell the whole Japan( Such as Tokyo). • A weak point • The selling is lower than normal’s it.
A state of the order management in the net shop • Onlythree employees