COVID-19 Action Plan for Automotive Marketing Agencies

1. COVID-19 Action Plan for Automotive Marketing Agencies Keyword Target Marketing Automotive, Automotive Digital Marketing Everything is subject to change. Change is the only constant thing in all contexts. The insane outbreak of Coronavirus has proved the statement again. One just can’t stick to the normal doings. Everybody have to adapt to the current scenario to be in the race. Same is with the business of automotive. You have to take the right actions to move ahead of the pack in your automotive digital marketing strategies. We all know it is a challenging situation for the marketing team of all the businesses. It is time for planned campaigns as per the need of the hour. The onset of the lockdown due to COVID- 19 will have a negative impact on the automotive industry. According to experts, there will be a loss of $1.5 to 2 bn per month. But we have to neglect all the negative news and work dedicatedly towards strengthening our brand even during the crisis. Here is an action plan for automotive digital marketing agencies to stay on the course. 1.Switch To Empathetic Marketing During the Pandemic: Emotions play a significant role in everybody’s life. We all should learn from leading brands how they use emotions to reach the customers’ heart and retain their brand image in their mind. Coronavirus is a crucial time. It might be the case that your prospected customers might be going through very tough situations. So, give them an empathetic shoulder. Show your concern to them like life insurance companies does. 2.Long-Term Marketing Contingency Plans: Coronavirus has launched one of the most uncertain times of one’s lifetime. It has changed the entire picture of how things will work. Nobody would be welcoming to the idea of letting you walk through the doors and shaking hands. So, you have to adapt digital marketing strategies for long-term focusing on biding your customers towards yourself. No other platform than social media is a good way. People are shifting to Facebook and LinkedIn Live. Strategize accordingly to keep them engaged. It will make you resilient to deal with any future crisis like COVID-19. 3.Think Of People Safety: More than 2 billion people are suffering from the adverse effects of Covid in terms of finances, as per ILO report. Employees would look to their community, employers for guidance and helping hands. Adjusting to flexible work arrangements goes unsaid. Like in your business of automotive, focus on providing infection protections to the workers working on-site. You can also collaborate with municipal governments to develop health system where you can track

2. their movements over the last 14 days to prove that they haven’t visited any high-risk areas to prevent the spread of the deadly infection. 4.Focus On Liquidity: It is no strange that businesses will underperform throughout the duration of Covid-19 crisis. Shifts in consumer demand, operational disruption are the outcomes we all have been facing. To address these challenges, maintain strict discipline on working capital especially around managing inventory build-up and collecting receivables. Don’t forget to maintain a regular contact with suppliers in order to identify the potential risks. 5.Make Sure You Renegotiate: The companies who would be open to renegotiating and monitor direct cost escalations and study their impact would blossom. Otherwise tough time would be difficult to come to an end for other companies. You should assess operational and financial risks and then respond accordingly. In simple words, monitor in-house vulnerabilities impacting their suppliers, customer, contractors and other alliance partners. 6.Waste No Time: Take it as an emergency call. You have to fill all the gaps and recover your losses. So, you can’t afford wasting even a single second thinking that your competitors are also calm. You never know what marketing automotive strategies are going on in their minds. You have to take the leap. These are important six ways you can combat the situation and help your business to stay intact in the pandemic. We have to keep calm and work as per the current demands of time. This too shall pass. Let’s fight corona.