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Ethernet To The Home

Ethernet To The Home. Ethernet To The Home. ETTH is aimed at serving residential and SMB customers located in Multi Dwelling Unit with Ethernet connectivity at a competitive price point and operating costs when compared to other fiber to the building option. Always on connection

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Ethernet To The Home

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  1. Ethernet To The Home

  2. Ethernet To The Home ETTH is aimed at serving residential and SMB customers located in Multi Dwelling Unit with Ethernet connectivity at a competitive price point and operating costs when compared to other fiber to the building option Always on connection Fixed monthly cost (EU$ 50/month) Two-way communication The greatest potential: 100 Mbps The cheapest: GE over fiber

  3. Business PropositionMarket Overview WHAT • ETTH for residential, SOHO and SMB • Located in MxU • Always on 10/100 Mbps Ethernet connectivity • Companies, having gained the right to use conduits and fibers owned by parent companies, which have digging permits • Multi-utilities (Gas, Water, Power) operating in major Cities, who own the land where the cables are laid • > 60 cities in Europe have seen multiple operators deploying new metro networks • lighting dark fiber in metropolitan area networks (MANs) • delivering Ethernet connections to newer buildings • wiring building • offering Ethernet, vast amounts of cheap bandwidth when compared with DSL, cable, and wireless. WHO HOW

  4. Ethernet Price Trend Ethernet Price Trend – Source Dell’Oro

  5. 10000 SONET ATM GE 1000 Megabit/Port/Month/US$ 100 10 1998 1999 2000 2001 2002 2003 2004 2005 Year Cost of delivery bandwidth SOURCE: BCR Sept, 2000 by Peter Sevcik, NetForecast, Waltham, MA 

  6. Dataquest BenefitsCustomers, Owners and Content Providers Value to the Consumers High-speed access at the “first mile” Always-on services (no slow dial, time-based billing) Voice for “flat fee” model Value to the Property Owners Increased value of the property Only one cable infrastructure to maintain Property automation possible Walk Away 1 or 10 GE on Metro Fiber Rings Walk Away E-commerce Communications/collaboration Customer relationship management Finance/accounting Education/training Human resources Value for Content Partners Broadband content distribution Stimulate local content partners with niche exclusivity Marketing possibilities on start page Customer information access Video and Internet Integration

  7. Internet Home Solutions Commerce Family Management Communications Home Control and Security Shared Devices Entertainment Internet Access

  8. Traditional Telco network Voice-oriented connectivity SONET CSU/DSUs CSU/DSUs Routers Routers Dataquest Ethernet LAN ATM Switch PREDICTS2000 ATM Switch Ethernet LAN MUX MUX Telco Central Office Telco Central Office Next-generation IP over fiber network using Ethernet and derivatives up to gigabit speeds TELECOM Gig WAN Router Edge Switch Gig WAN Router Edge Switch Ethernet LAN Ethernet LAN Next-Generation MAN 8

  9. Network Architecture Overview Central Office GSR Internet Local Content Providers Cisco 12000 Internet Routers Distribution layer Catalyst 6500 Access layer 3500-XL with LX/LH, ZX GBICs Gigabit Ethernet Links, SX, LX/LH, ZX on Metro Fiber Rings Residential CPE 10/100 Mbps to each apartment SOHO & SME CPE 10/100 Mbps Walk Away Catalyst 3500 XL in the basement

  10. Single house Set Top Box with 2 SCART connections for the TV and VCR 10/100 Mbit/s 300 kbit/s per household per Internet Access Residential CPE Star topology Access Layer Switches Catalyst 4006, Layer3 card Port density per 4006: 192, 1 GE Dedicated Ethernet ports TV Ethernet Internet Access 2xSTM-1 (1000 users) Distribution Switch Catalyst 4006, Layer3 card Internet Cisco 12000 Internet Routers or 7200 Service Network Service Network Internet-VLAN TV-VLAN Local Content ImagicTV DHCP Server Server

  11. Double Rings Architecture GSR12000 Internet Routers Long Haul GBE ring 2nd level DPT Metro/Regional GBE ring 1st level (POS or DPT) 6509 Cisco 3512 GBE ring 2nd level DPT Cisco 3512 GBE ring 2nd level DPT Cisco 3512 Cisco 3512 Cisco 3512 Cisco 3512 Cisco 3512 Cisco 3512 Cisco 3512 Cisco 3512

  12. Design Requirements • Density of subscribers per metro area • Deployment of content rich application such as video and voice • High bandwith requirements • Quality of Service • Security • Ease of Network Deployment and Upgrade • Cost of Network Equipment • Subscriber Authentication, Access Control and Billing • High-Speed Link Failover Converge Time • Use of Existing Cable Infrastructure • Interface to Regional Telco Network and Internet

  13. Solution Benefits • Cost Effectiveness • New Revenue Streams • High Performance • Ease of Deployment • Investment Protection

  14. In-building connectivity • 1. New UTP CAT-5 within the building Drawback: no space for extra cable in the existing buildings, longest reach is 100 meters 802.3 • 2. New multi/mono mode fiber Drawback: current issue with the copper based Ethernet 10/100 Mbps on Catalyst3500XL; E/O converters are required adding 200$/user • 3. Existing telephone copper pairs with VDSL Drawback: deregulation issues, normally owned by the incumbent • 4. 802.11 W-LAN coverage Drawback: requires frequencies and it has speed limits (11 Mbit/s per cell) • 5. MATV coax cabling with DOCSIS

  15. Cisco Products: coming with next Cat 3500XL-3 Full Optical in building wiring Benefits Simple to deploy Flexible, it can fit well within the MDU and in the apartment No FEXT/NEXT issues Future-proof, easy upgrade to GE access Unlimited bandwith Quick user activation Today: uses o/e converters

  16. Copper alternative: LRE • Enables the use of Ethernet over existing, unconditioned, telephone-grade wire • Enables Ethernet to coexist with “plain old telephone service” (POTS), Integrated Services Digital Network (ISDN) or PBX signaling services • Uses newest DSL coding and digital modulation techniques with Ethernet • Provides a point-to-point transmission that can deliver a symmetrical, full-duplex, data rate of up to 15 Mbps • LRE products are simple to install and interface with any existing Ethernet solution

  17. Professional, SOHO & SME CPE • Cisco 1605: providing Low end routing capabilities. The Cisco 1605 R router provides a 10BaseT and an AUI port on the first Ethernet interface and a 10BaseT port on the second Ethernet interface. • Cisco 1751: The one-port Ethernet WIC (WIC-1ENET) offers customers the option of an additional Ethernet port, allowing broadband Internet access or deployment of a perimeter LAN or demilitarized zone (DMZ). VoIP port availability. • Cisco 2611: providing entry level routing capabilities with two Ethernet ports.VoIP port availability. • Cisco 2621:providing entry level routing with two 10/100 Mbps auto-sensing Ethernet Port. VoIP port availability. • Cisco 806: as low cost ethernet-to-ethernet IOS router but it won't include VoIPproviding. You can combine it with Komodo to enable Voice support. • Non CPE, a customer Desktop/Server, or a customer LAN, can be directly connected to the E/FE 10/100 port. New New

  18. Cisco Solution Benefits Security Quality of Services Multicast Media Support Subscriber Auhentication, Access Control and Billing Link Resiliency Node Scalability Intelligent Network Services Benefits

  19. A must to have….but not a business driver Residential Voice • Access Zone: RAS functions • Application Zone: Handles Residential Services • Infrastructure Zone: Handles PSTN interface, Directory Gatekeeper (if needed), etc Access Zone Application Zone Infrastructure Zone NetSpeak Media Server NetSpeak Route Server Billing & Management Servers PSTN Cisco GK V Cisco GK NetSpeak Residential GK Packet Network Call Control and Signaling

  20. Typical Customer Video Bundle • Video services are packaged into bundles… • Broadcast Video • ~100 channel line-up, basic + premium tiers • Electronic Program Guide (EPG) • Web on TV and Interactive Video Enhancements • VOD, Pay-Per-View • Streaming Media Services • Ad Insertion • Personalized TV Capabilities • Rapidly becoming part of the bundle • …which in turn become part of overall service bundles including voice, video and data

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