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Impact of “Cloud Content” and “Relevant Location” on Geospatial Industry

World Geospatial Forum Dimensions and Directions of Geospatial Industry. Impact of “Cloud Content” and “Relevant Location” on Geospatial Industry. Kanwar Chadha Founder SiRF CMO, BOD Member CSR. Merger of Two Market Leaders. +. Leader in GPS Enabled Location.

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Impact of “Cloud Content” and “Relevant Location” on Geospatial Industry

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  1. World Geospatial Forum Dimensions and Directions of Geospatial Industry Impact of “Cloud Content” and “Relevant Location”on Geospatial Industry Kanwar Chadha Founder SiRF CMO, BOD Member CSR

  2. Merger of Two Market Leaders + Leader in GPS Enabled Location Leader in Bluetooth Enabled Connectivity Creating a Global LeaderIn Location and Connectivity

  3. Our Vision Location Aware Wire-free Connected World Automotive Personal Computers Consumer Electronics Health & Fitness Mobile Phones Innovations to Enhance Mainstream Consumer Experience

  4. Once Upon a Time Voice Phone Computer Navigation Systems Multifunction Audio Player Radio Watch Everything was Mostly Self Contained

  5. And Then the World Got Connected Smart Phone Tablet Networked Computer Cloud Resident Content Audio/Video Media Platform Auto Telematics Wearable Platform And Clouded

  6. Making Information Accessible Everywhere From Any Device Context Sharing Rich Visualization Content in Cloud Accessible Anywhere Anytime Natural Language Interface Personalization

  7. And Changing the Geospatial Industry Dynamics Location Awareness Adds Context & Personalization Farmers Logistics Weather Precision Agriculture Tourists POIs Navigation Consumers Social Networks Content in Cloud Accessible Anywhere Anytime Government Emergency Response Municipalities Local Surveys Government Security

  8. Location Awareness & Connectivity Content Applications Services Microsoft Virtual Earth Is Permeating Our Lives

  9. Creating New Challenges & Opportunities • Always Available Location & Connectivity • Everywhere we go: indoor, outdoor, underground.... • Location Relevant to Application and User Needs • As Accurate as the Application Needs • Auto Navigation vs Pedestrian Navigation • Social Networking vs Mobile Promotions • Weather Pattern vs Precision Agriculture • Protects User Privacy • Protects Government & Enterprise Security Needs • ………

  10. Location Technology Innovations 1996 2010 Performance Power Size Cost SiRFstarIV SiRFstarI 240 Correlators 2 watt 3250 sq mm Make Location Tagging Everything Possible

  11. But We Have Some Ways to Go GNSS Location Awareness MEMS Sensors Radio Signals Multimode Multi-sensor Multi-signal “Relevant Location” Platforms

  12. Future Connected Location Aware World

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