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Volume & Value , Tequila overperforms above other ABs

Beer continues to represent 94% of the total AB market, however beer growth is slightly less than other ABs. Volume & Value , Tequila overperforms above other ABs. Source : Euromonitor 2008. Beer is the AB with the biggest percapita consumption. Source : BABG 2007.

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Volume & Value , Tequila overperforms above other ABs

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  1. Beer continues to represent 94% of the total AB market, however beer growth is slightly less than other ABs

  2. Volume & Value, Tequila overperformsaboveotherABs Source: Euromonitor 2008

  3. Beeristhe AB withthebiggestpercapitaconsumption Source: BABG 2007 Source: Euromonitor 2008

  4. Peoplewhodrinksbeerevery 2 weeksorless (59%) makes more than 90% of theBeerIndustryvolume. Source: Dosis 2009

  5. BeerConsumerProfile, consumptionisskewedtoMale, North and Youngsters Source: Dosis 2009

  6. Total Beer Performance - Volume CAGR (04-08) 4.2% GR 04-08 18% Source: BMV 2004 - 2008

  7. Total Beer Performance by Gender 31% 24% 22% 14% 76% 78%

  8. Females grow more than two times faster than males Total Beer Performance by Gender 23% -27% 11% 14%

  9. Total beer growth comes from younger age groups aged 18 to 35 Total Beer Performance by Age 3% 17% 19% 16% 37% 38% 21% 29% 28% 17% 15% 34%

  10. -10% Total beer growth comes mainly from C / D SEL consumers, who represent 79% of volume Total Beer Performance by SEL 5% 7% 22% 49% 47% 22% 30% 29% 17% 10% 16%

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