Sending, Testing & Optimizing Your Emails

1. Sending, Testing & Optimizing Your Emails Presenters: Catherine Curtin & Megan Fontaine

2. Agenda • Different types of sends and implications • Testing your message: A/B Testing and Deliverability Testing • Approved Sender • Time Savers • Q and A Session

3. Sending A Message INDIVIDUAL GROUP

4. Send to Individual • Internal Testing • Send same message as many times as you want! • Send both the HTML & text versions (optional) • Billing code field • Ad-Hoc List • Web Version Links

5. Send to Group • Real Magnet will de-duplicate the send. ALWAYS.Send a copy to yourself using the “add recipients” field or “ad hoc list” function. • HTML version will be delivered unless recipient’s email service will only accept text version. • Billing code field. • Social sharing features will automatically be functional. Additional option to Tweet or post to Facebook at the same time the message is sent. • Specialized features will be covered in greater detail in the time saver portion

8. SEND CONFIRMATION PAGE

9. MESSAGE TESTING

10. Testing Your Message A/B Testing Identify the best subject line, from address or message based on engagement from a random sample of recipients. Deliverability Testing See how your message will render in 30+ different email clients and 9 different mobile devices.

11. QUALITY ASSURANCE

12. Approved Sender • A feature that allows a designated approver (or group of approvers) to review messages before they are sent. • Messages that are approved are automatically launched. • Approvers receive automatic notification when messages are waiting for approval. • End-users receive automatic notification of whether messages are approved or need further editing.

13. Time Savers!Features you need to know about.

14. Time Savers! “Every time I send a message I have to type in the same 5 email addresses to copy my supervisor and co-workers.” Solution = Ad hoc list Tools >> Account management >> Manage ad hoc list

15. Time Savers! “I use the same from addresses over and over again when sending messages.” Solution = Pre-defined from addresses Tools >> Message tools >> Predefined from address

16. Time Savers! “Every time I send a message, the following day, I log into my RM account to copy the tracking stats and email them to my team.” Solution = Email notification On the send page, above the “select groups” area.

17. Time Savers! “When I send my newsletter, I enter ALL the same information on the send page and send to the same exact groups each time.” Solution = Send page profiles Feature must be activated first. On the send page, upper right corner.

18. Time Savers! “I would like to deliver my message at the same time in every time zone.” Solution = Time zone send feature Feature must be activated first. Tools >> Account management >> Configure time zone. On send page, check appropriate box.

19. Time Savers! “I need to be sure that people who have already registered for my conference don’t receive another email promotion.” Solution – Filter out group Feature must be activated first. Check box at bottom of send page. On next screen select group to filter out.