Business Intelligence Update

1. Business Intelligence Update • Deborah Harrington • Senior Director and GM of IQ Operations • Business Intelligence Division

2. Mission and business strategy Scorecard for last 6 months Strategy and marketing product roadmap Success stories Scorecard metrics for next 6 months Summary Sybase Business IntelligenceAgenda

3. Business Intelligence Core to the e-Business Platform

4. Sybase Business Intelligence Mission “Our mission is to partner with domain experts to develop decision intelligence applications to be sold through established industry channels. We provide the applications infrastructure that enables the development of decision intelligence applications.” Eric Miles Senior VP & General Manager Sybase Business Intelligence

5. Sybase Business IntelligenceGrowth • Quarter to quarter growth throughout Year 2000 • 60% growth 1H2000 to 1H2001

6. Sybase Business IntelligenceGrowth

7. Sybase Business IntelligenceGrowth • Sustained growth of Industry Warehouse Studio Customer Base and channel partners

8. Grand Prize - Winter Corporation Database Scalability Program 1st Place - The Data Warehouse Institute's Winter 2001 “Pioneering Products” Shootout Award Winning Technology

9. Mass Media North Jersey Media Group Voice and Data Globe Telecom Oniway Media Research Nielsen Media Research CMR/Taylor Nielsen Sofres Internet Web Analytics (Alvion, comScore) Momentum in New Media

10. Momentum though Proof Points "You get results in a very short period of time - rather than the 6 years we know that one of our competitors has already spent, trying to develop their data warehouse.” -- Steen Vingaard Larsen, Mobilix “We needed to be able to economically scale to large amounts of data and support data intense reporting. IQ-Ms multi-node capabilities made it easy manage query, data load and data mining functions” -- Ed Custer, comScore Networks "We chose Sybase because of their open systems, and their ability to build an enterprise-wide analytic solution for our business in less time than it would take to implement a single point solution. -- Ed Efchak, North Jersey Media Group “Only IQ-M could handle the volume and density of queries needed to support our business visualization application. All other relational databases we tested broke under the load.” -- Andrew Cardno, Compudigm “We felt this was an excellent alternative to the more risky, build-it-from-scratch option. We shortened the length of the project by maybe 50% since the IWS banking data model that was already built. -- Mark Kortink, Members Equity

11. The Need to Accelerate Business Decisions: Growing competition at a faster pace Shifting sales and service strategies Leveraging consumer behavior and to Improve Revenue and Margins What’s the UnderlyingBusiness Problem?

12. How Do We Accomplish the BI Mission? Sybase Business Intelligence Our Infrastructure Products • Channel • Partners • Resellers & implementers • Solution • Partners • Provide domain expertise • BI teams with them to create the solution

13. New Media IntelligenceMass Media • Business • Functions: • Profile customer base for Targeting Advertisers • Cross-sell/up-sell existing advertisers • Value: • Increase: • Subscription market share • Advertising revenue Product Domain Expert Channel

14. ERICSSON ERICSSON New Media IntelligenceVoice and Data • Business • Functions: • Consolidate view of customer • Electronic delivery of consolidated bill/invoice • Value: • Targeted up-sell of services • Preserve and grow revenues • Reduce customer churn Product Domain Expert Channel

15. Complete new media initiative Acquire channel for mass media Extend applications to Internet and media research Increase revenue through existing channels Scorecard Metrics for Next 6 Months Sybase BI Near-term Goals:

16. Momentum in financial goals Proof points that validate our value proposition Three pronged strategy that provides a roadmap for further growth Sybase Business IntelligenceSummary BI High Growth Strategy

17. Statements in this presentation concerning future prospects, business outlook, operating results, and product availability are forward looking statements that involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially include: sales productivity; possible disruptive effects of organizational changes; shifts in customer demand; perceptions of the Company and its prospects; technological changes; competitive factors; unanticipated delays in scheduled product availability dates; general business conditions; and other factors described in the Company's most recent Annual Report on Form 10-K. Sybase, Inc. F O R W A R D L O O K I N G S T A T E M E N T S “Sybase PowerDesigner, Adaptive Server, PowerBuilder, Replication Server, Direct Connect, Enterprise Connect, DataWindow, PowerJ, and Everything Works Better When Everything Works Together are trademarks or registered trademarks of Sybase, Inc. Financial Fusion is a registered trademark of Financial Fusion, Inc. Java and all Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. Other trademarks, product names or company names may be trademarks of the respective companies with which they are associated."