210 likes | 358 Views
ITF: Developing strategic campaigns Case studies. CASE STUDIES LAN PERU. LAN Peru aviation mechanics: contract campaign. The Cueto family from Chile controls LATAM, the largest airline in Latin America. It is a merger of LAN Airlines from Chile and TAM Airlines from Brazil.
E N D
ITF: Developing strategic campaigns Case studies CASE STUDIES LAN PERU
LAN Peru aviation mechanics: contract campaign The Cueto family from Chile controls LATAM, the largest airline in Latin America. It is a merger of LAN Airlines from Chile and TAM Airlines from Brazil. LAN Peru mechanics were paid ½ of the wages for doing the same work as in Chile and Argentina. They had not received a salary increase for over 10 years. ITF network of LATAM unions covers 7 countries, plus Spain and Australia. ITF: DEVELOPING STRATEGIC CAMPAIGNS
ITF LATAM union network 2008 to 2013: +193% growth ITF: DEVELOPING STRATEGIC CAMPAIGNS
Employer relationships ITF: DEVELOPING STRATEGIC CAMPAIGNS
Arbolitos (worker networks) • 2 years building unity of workers • Talked to all workers daily by shifts • to lessen fear, • educate about rights • develop deep relationships ITF: DEVELOPING STRATEGIC CAMPAIGNS
Union strengths and weaknesses Strengths • Informed, active and militant workers • Close relationship of leadership with workers • Strong and clear goals • Unity of ITF LATAM union network • Ability to inform passengers Weaknesses • New mechanics on fixed term contracts • Company belief that the union could be isolated • Company created yellow union • Pressure on workers from firings, bribes, detention of leader, legal threats, and constant pressure ITF: DEVELOPING STRATEGIC CAMPAIGNS
Campaign goals • Wages equal to LAN Chile and LAN Argentina mechanics • End to temporary contracts • Rehire fired workers • Win long term power for union Workers’ problems • No wage increase for 10 years • Paid half of what mechanics paid elsewhere • New workers on temporary contracts • 7 workers fired • Risk loss of union ITF: DEVELOPING STRATEGIC CAMPAIGNS
Campaign message Warning: Delays and cancellations on LAN and TAM airlines. LAN Peru aviation mechanics have not had a salary increase in 10 years and are only paid ½ of mechanic salaries in Chile and Argentina. ITF: DEVELOPING STRATEGIC CAMPAIGNS
Targets: • Tennis and World Cup fans • LAN and TAM passengers at airports • Shareholders Allies: • ITF LATAM network of unions • ITF affiliates – Miami, Los Angeles, Sydney • Peruvian civil society • Sports, travel and business media ITF: DEVELOPING STRATEGIC CAMPAIGNS
Strategy • Worker/ union strategy • Customer/passenger strategy ITF: DEVELOPING STRATEGIC CAMPAIGNS
Calendar Organising the base • 7 years to build the LATAM union network • 2 years to organise the unity of LAN Peru mechanics Campaign for collective agreement • Months of protests and delays • Settlement just prior to strike deadline ITF: DEVELOPING STRATEGIC CAMPAIGNS
Evaluation • Daily contact between mechanics union and coordinator of LATAM network • Conference calls with leadership of LATAM unions in the region • Planning and evaluation discussions at international meetings ITF: DEVELOPING STRATEGIC CAMPAIGNS
Fact sheet ITF: DEVELOPING STRATEGIC CAMPAIGNS
Appeal for justice ITF: DEVELOPING STRATEGIC CAMPAIGNS
Passenger leaflet ITF: DEVELOPING STRATEGIC CAMPAIGNS
Leaflet – Argentina aviation unions ITF: DEVELOPING STRATEGIC CAMPAIGNS
Media release ITF: DEVELOPING STRATEGIC CAMPAIGNS
Social media Twitter and Facebook spread information about delays to: • Passengers • Airports • Journalists • Tourism companies • LAN and TAM company sites • World Cup fans ITF: DEVELOPING STRATEGIC CAMPAIGNS
Social media and news media ITF: DEVELOPING STRATEGIC CAMPAIGNS
Campaign settlement • 4 year contract unanimously ratified. • Temporary workers given fixed term contracts. • The majority of the workers received 50% or more in salary increases. • Performance bonus converted to a flat sum which is equal for all. • Improved career steps. • Signing bonus. • Reinstatement of 4 workers that were fired during the struggle, 3 additional cases will be settled in the courts. ITF: DEVELOPING STRATEGIC CAMPAIGNS