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Charles Beausse David Kanyari Teemu Levander Tobias Deckert

When Learning becomes entertainment. Charles Beausse David Kanyari Teemu Levander Tobias Deckert. Introduction. Pakistan : largest number of illiterates 1/3 children have access to education 26 % illteracy rates for girls Education < 3% of its budget

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Charles Beausse David Kanyari Teemu Levander Tobias Deckert

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  1. When Learning becomes entertainment. Charles Beausse David Kanyari TeemuLevander Tobias Deckert

  2. Introduction • Pakistan : largest number of illiterates • 1/3 childrenhave access to education • 26 % illteracy rates for girls • Education < 3% of its budget • 74% of Pakistan's population < U.S. $ 2 /day. For a better future English skills

  3. Introduction Our solution MobiFun ! Provide basic English skills for teenagers through Nokia S40 phone Motivation = free minutes, or text messages

  4. Market Size and Trends Focus on 5-14 years kids. 25,000,000 kids in the tarket age 91,000,000 mobile phones availible

  5. Our Strengths • social benefit - people need us • easy handling of the application • real learning effect • first in the Pakistani market • image of the supporting companies

  6. Marketing Mix • Promotion  combinationbetween PR, Advertising and Viralmarketing • teachingevents • homepagewithnewsblog, downloadsection, scoreviewer, … • Facebookgroup • Poster at schools and supermarkets • flyerwithinstructions • Word of Mouth bluetoothsharing

  7. Marketing Mix • Price • Free application • 1€fee when expanding to other markets (US, Europe) • Place • Website • Word of Mouth  bluetooth topics sharing

  8. Key Assumptions

  9. Financials

  10. Thank you for your attention!

  11. User story As a Pakistan Kid my parents want me to learn english to secure my future but the school is far away and boring.... ... And with my application „MobiFun“ I can train myself, going through different exercises. After succesfully passed the levels I win some free minutes of telecomunication or text messages.

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