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What s special about Bristol Leadership and Management Forum 15 May 2008

Questions. What is a brand?How does it relate to reputation?Does Bristol need a brand?Does it have one already? Is its brand widely recognised and memorable?What else is special about Bristol and can we communicate it better?. What is a brand?. ?The fundamental qualities that make something wha

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What s special about Bristol Leadership and Management Forum 15 May 2008

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