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Digital marketing is any form of marketing products or services that<br> involves electronic devices. That's the reason it has been around for<br> decades (because electronics have) and why it doesn't necessarily have<br> anything to do with content marketing, Google ads, social media or retargeting.
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Characterstics of digital marketing Time and saving Efforts Economical Flexibility Digital marketing Impactful Instant feedback Real time analysis
Objective • Reach the right audience • Engage with your audience • Motivate your audience to take your action • Maximize return on your investment(ROI)