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NA in the digital age. Early attempts Bulletin boards/modems/user groups AOL (email, boards, chat) alt. groups (alt.recovery.na, etc.) NArchive (first real history site) Personal websites Wsoinc.com late 1995
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Early attempts • Bulletin boards/modems/user groups • AOL (email, boards, chat) • alt. groups (alt.recovery.na, etc.) • NArchive (first real history site) • Personal websites • Wsoinc.com late 1995 • Home page, 3 other pages, 2 email addresses (NAStevel@aol.com and LoriWSO@aol.com) • NA-L and NA-Admin • MAGNAWS NA in the digital age
NA in the digital age Today • Bulletin boards (some general, some specific orientation) • Online chat rooms, electronic meetings • Main NA website – www.na.org (evolved steadily since 1998) • Numerous local service committee websites • Streaming audio sites offering NA recovery messages • Multimedia offerings: PSAs, Flash presentations, video • Facebook, Twitter, etc. • Outside enterprises offering one-stop recovery community • Etc., etc. (from the time this presentation was developed, there are probably a number of new efforts)
NA in the digital age ChallengesStrive towards Vision Statement • Cultural and linguistic diversity - map • Maintain fellowship ownership of recovery literature and logos (FIPT) • Anonymity • Sharing local experience/resources (therapeutic value…) • Database (by the time the information is entered, it has changed) • Volume of info vs. user-friendliness (what makes sense to each audience) • Cannot please everyone all the time—prioritization/resources
NA in the digital age NA service committee website considerations(in planning for a local website – PRHB Chapter 10 and Resources) • Who is your audience? • NA members • General public • Professionals/referrers • Service committee members • Size and scope? • Is the site aimed at all audiences or select ones • Content aimed at audience(s) • Design • Usability • Hosting
NA in the digital age NA service committee website challenges(generally agreed) • What are normal challenges? • Human (who will develop and maintain website, training/mentoring) • Accountability (who has oversight) • Updates (how often is the information checked and updated) • How does your audience find your website (search) • Traditions (anonymity, shared domain, opinions on boards, referrals, etc.) • NA-speak (does your audience understand the language and idioms) • Other challenges • Bulletin boards/chat rooms (monitoring, responding) • Service committee records (privacy, anonymity) • Linkages (to other websites, maps, other services)
NA in the digital age Other challenges facing NA online • Popular services such as Facebook and Twitter • Mixing personal and business lives online • Anonymity issues (pictures, privacy, etc.) • Miscellaneous • Bulletin boards – private or public browsing? • Webinars – considerable knowledge and training needed to make it truly interactive • Have and have-nots (those with computers and those without) – how do you keep a level playing field at the local level? • Streaming media and anonymity
NA in the digital age Other challenges facing NA online • Security (twice as much malicious code is being developed as legitimate software) • Personal computers • Malware – software meant to secretly access a computer without the owner’s informed consent; e.g. virii, worms, phishing (identity theft), trojan horses, scareware, spyware, rootkits • Websites (over 1,000,000 websites infected in 2010) • Makes no difference whether it is Linux or Windows; e.g. between June 7-9, 2010, over 110,000 websites running Windows were infected • Types • SQL-injection – any website that is running a database can be impacted, unless host has taken strong security precautions. • Cross-site scripting – java script hidden in links leads to potentially wide variety of actions from redirection to installing rootkits and/or trojans, silently. • HTML-injection – many web editors have vulnerabilities that leave them open to be hacked • Possible results: redirection, used for spamming, being listed as hosting malware, being blocked, losing website.
NA in the digital age Q & A
NA in the digital age What’s next • 10 min break • NA in the Digital Age, Part Two
NA in the digital age Panel discussion “What benefits/dangers do you foresee for NA in the digital age?”
NA in the digital age Q & A