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Strategies and Tactics for Social Media Marketing
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A marketing strategy is required for everything you plan to do and hope to achieve on social media. SMM is an internet marketing technique to increase the brand exposure and broaden customer reach.
How to create a social media strategy? Set social media marketing goals that align to business objectives. Learn everything you can about your audience. Research the competition Create a social media content calendar Test, evaluate, and adjust your strategy
Set social media marketing goals that align to business objectives. • Set SMART goals. Each of your goals should be: • Specific • Measurable • Attainable • Relevant • Time-bound
Learn everything you can about your audience Knowing your audience and what they want to see social is the key to create content.
Research the competition By knowing the competitors, you are able to understand what they are doing and what is expected in the industry. This will also help you to spot opportunities.
Create a social media content calendar Make a plan for your social media activities which includes creating a posting schedule and the content for the Social Media Campaign.
Test, evaluate, and adjust your strategy Always track and evaluate your data regularly that allows you to understand what works and what doesn’t so that you can refine your strategy real time.