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Radiation Dosimeter

Team 12 Tiffany Corbett, Loren Paulsen, Matt Reeves. Radiation Dosimeter. Introduction to Technology. Measure of “hot particle” dose 3 layer analysis. 3 Layer Analysis. Shallow dose 70 microns – dead layer of skin surface Biologically important 1,000 microns – Melanoma occurs Eye dose

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Radiation Dosimeter

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  1. Team 12 Tiffany Corbett, Loren Paulsen, Matt Reeves Radiation Dosimeter

  2. Introduction to Technology • Measure of “hot particle” dose • 3 layer analysis

  3. 3 Layer Analysis • Shallow dose • 70 microns – dead layer of skin surface • Biologically important • 1,000 microns – Melanoma occurs • Eye dose • 3,000 microns – cornea thickness • Deep dose • 10,000 microns – possible removal of skin

  4. Strategy Diamond Arenas Economic Logic Staging Vehicles Differentiators

  5. Arenas • Radiation Detection Device • Initial Market segments • Nuclear Power Plants (NPP) • 104 NPPs in the US since 1998 • 439 NPPs in the World as of 2007 • 112 new NPPs worldwide by 2020 • Medical and Diagnostic Equipment • 13,340 US facilities as of 2006 • 202,000 employees

  6. Arenas • Focus will be the US and then worldwide • Core Technology • Detection device • Software package • Value-creating strategy • Litigation damage cost control • Acceptance from the Nuclear Regulatory Commission (NRC) • Legislation for industry standard

  7. Competitive Products • Thermoluminescent Dosimeter – TLD • Electronic Dosimeter • Film Badges • Geiger counter

  8. Vehicles • Internal development • Invention disclosure filed • Patent needed for software analysis • Scaling product size down • Business model • Sales and service (training) • Outsource manufacturing • Alliance with equipment manufactures • Major players: GE, Siemens, Philips, etc.

  9. Differentiators • Attributes • Quick and accurate • Digital versus analogue • No calibration and low voltage required • Type of radiation does not matter • Three depth measurement • Benefits • Limited skill level needed for operation • Medical diagnosis delay shortened • Minimize damage costs • Increase worker safety procedures

  10. Staging • Timing • Scientific development is still on-going • 1 to 3 years to market • Prioritize potential markets • Nuclear Power Plants • Medical facilities with diagnostic equipment • First Responders and Hazmat workers • Military field operations

  11. Economic Logic • Business model • Outsourcing to limit capital requirements • Service through training to ensure accuracy • Customer return • Damage cost reductions • Workman’s comp claims • Patient malpractice lawsuits • Profit potential • High selling price • Service fees • Captive customer for generational improvements

  12. Major Hurdles • Regulation language • Preferred, accepted, required • Demonstrating cost/benefit • Settlement figures • Expanding the market • Lack of sophisticated detection devices in the medical industry

  13. Questions ?

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