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Search engine optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
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THE 4 PILLARS OF THE FUTURE OF SEO SEO STANDS FOR SEARCH ENGINE OPTIMIZATION. IT IS THE PROCESS OF GETTING TRAFFIC FROM FREE, ORGANIC, EDITORIAL OR NATURAL SEARCH RESULTS ON SEARCH ENGINES. THE PILLARS OF SEO IN ORDER TO HELP IMPROVE THE SITE’S RANK ON SEARCH ENGINE RESULTS PAGES ARE:
ACCELERATED MOBILE PAGES Today, Google has 150 million recorded AMP documents in its rundown, and, supported by standard choice outside the distributing business (checking eBay and Bing), has as of late announced that clients looking for from phones will be coordinated to the relevant AMP pages paying little mind to the way that a corresponding application page exists. The ordinary Google client scarcely knows the significance of an AMP result yet. Web optimization at the present time is connected to web content marketing. This topic focusses on Search Engine Optimization to a large extent.While Google translates web content and furthermore obtain its relevances to peruse inquiries with a truly high level of progress, it is centered around making refinements to enhance exactly how relevant and accommodating this material is to the searcher. • .
KNOWLEDGE GRAPH AND RICH ANSWERS . Regular formats take in the knowledge panel shown on the right of a SERP and answer box, showed on top of other organic results. In 2012, Google released this tool. As indicated by Google, the objective of the Knowledge Graph is to compose the world’s data and make it effectively available to everybody. The data is accumulated from a “wide variety of sources,” including real accumulations of information like Wikipedia and the CIA World Factbook. A significant number of Google’s pursuit search queries don’t have “rich answers” in the Knowledge Graph format. Google is searching for rich responses to more inquiries with a specific end goal to enhance the user’s search experience.
RANK BRAIN ALGORITHM Rankbrain is the third most important ranking factors of Google Algorithm. It is one of the most misunderstood algorithms. This algorithm is difficult to understand and how it works and it takes these factors into considerations when the ranking of websites is concerned such as backlink quality, content quality and clicks through rate. It only helps the algorithm to explain the queries better and match them with relevant page content. Gary Illyes said at SMX Advanced earlier this year that there is nothing a person can do to optimize a website for RankBrain.
REAL TIME INTEGRATED PENALTY FILTERS Google declared that they have finally updated Penguin after what seemed like a perpetual hold up of ideal around two years, seeing that it is for the last time. That is by virtue of Penguin is as of now a continuous real time signal with inside Google’s search algorithm information on your pages is revived each time Google re-crawls and re-indexes them. Two or three months earlier, Google Moreover planned Panda into their major algorithm but not at all like Penguin, it doesn’t refresh logically. Google needs to make spam battling a focal, automated function.
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