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Dive into the competitive online market and uncover the secrets of making money on the web. Understand the business side of IT to enhance your value. Explore Microsoft's interest in Yahoo and discover the Perpetual Money Making Machine. Learn about the simple business model and ways to drive visitors to your site, including Pay-per-click (PPC), Search Engine Optimization (SEO), and Affiliate Advertising. Optimize conversion rates through market research, keyword selection, and usability. Stay ahead in the competitive market by mastering online revenue strategies and achieving success.
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Searching for Dollars How money is made on the Web by Doug Ward February 12th, 2008
Understand the business side of IT and you’ll be more valued
The business model is simple: -18.68 (Cost per sale) 0.01 It’s a success! $18.69 (Revenue per sale)
Search Marketing • Pay-per-click (PPC) • Search Engine Optimization (SEO) • Affiliate Advertising
Conversion Optimization • Market Research • Keyword Selection • Usability
Search Engine Optimization (SEO) improves natural search rankings
Why not have someone else pay for your advertising? Affiliate Advertising
Conversion Optimization • Market Research • Keyword Selection • Usability
Searching for Dollars How money is made on the Web by Doug Ward www.DougWardsWebsite.com February 12th, 2008