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Vietnam and the Media. TAHP Spring 2011 Dr. Thomas E. Smith. The “Cronkite Moment”: Media, Public Opinion and the State “Report from Vietnam by Walter Cronkite” 9:30 PM CST February 27, 1968 “Cronkite Moment” to Journalists The Power of the Anchorman Journalist Standard
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Vietnam and the Media TAHP Spring 2011 Dr. Thomas E. Smith
The “Cronkite Moment”: Media, Public Opinion and the State • “Report from Vietnam by Walter Cronkite” • 9:30 PM CST February 27, 1968 • “Cronkite Moment” to Journalists • The Power of the Anchorman • Journalist Standard • ‘Editorializing’ • Responsible Journalism • Showing Courage and Influence • Especially, in War-Reporting • Affect on Policy Makers • Lyndon Johnson: “If I’ve lost Cronkite – I’ve lost Middle America.” • March 31st – Johnson Not Seeking Re-election and New Position on Vietnam: Negotiated Settlement
David Halberstam, The Powers that Be (New York: Dell Publishing, 1979) • “The first time in American history a war had been declared over by an anchorman.” Page 716 • Media Driven Myths • Reductive, unambiguous, easily remembered explanations of complex historical events • The Cronkite Moment and the Connections to the State and Decision Making • Johnson’s Approach • Speech at the Convention of National Rural Electric Cooperative Association (28 February 1968) • “There will be blood, sweat and tears shed.” • “I believe that every American will answer now for his future and for his children’s future.” • “Persevere in Vietnam we will, and we must.” • New York Times, 28 February 1968
March 3rd: • “We will not be Quislings.” • “We will not be appeasers” • Washington Post, 3 March 1968 • March 31st, Johnson: • “Peace through negotiation” • “Not Seek Re-election” • Johnson and his Advisors • General William Westmoreland and Troop Levels • Bureaucratic Crippling • Robert McNamara – Secretary of Defense • Moderation in Strategy • Left officially on February 29th 1968
“Council of Wise Men” • Dean Acheson, George Bundy, George Ball, Omar Bradley • In November 1967 • Endorsed Johnson’s Policy • Late March 1968 • Softening of Johnson’s War Stance • “Mandarins” • Eugene McCarty and the New Hampshire Democratic Primary March 12, 1968 • McCarty as Symbolic of the Unraveling of the Liberal Consensus • Robert Kennedy entry into the Democratic Primary • INSERT SOME TEXT FROM MCCARTY
On the Ground Realities • Tet Offensive: January 1968 • Repelled with little evidence of NV-inspired revolution • 1,700 US Deaths • 40,000 NVA and Viet Cong • Public Opinion • Gallup Poll: “Do you think it was a mistake to send US troops to Vietnam” • August-September 1965 • 60% No, 24% Yes • October 1967 (three months before Tet) • 44% No, 47% Yes • Multi-Causality, not Simple Statements
“Vietnam Moment” and Iraq • Document from USA Today – 13 April 2004