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Company Information 2005 / 2006

Company Information 2005 / 2006. Company Introduction: Professional marketing consultant company for small and medium size manufacturers, product designers, product design companies, universities and colleges.

akeem-durham
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Company Information 2005 / 2006

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  1. Company Information 2005 / 2006

  2. Company Introduction: • Professional marketing consultant company for small and medium size manufacturers, product designers, product design companies, universities and colleges. • Vivian Kao, Chief Executive Officer, has over 10 years of experiences on the sales and marketing aspects in the manufacturing industry of Home Decorations, Household products, and Seasonal merchandises.

  3. 公司簡介: • 專為中小型生產商， 產品設計師，產品設計公司， 大專院校服務的專業市場顧問公司。 • 高葦穎, 我們的總裁，擁有超過十年銷售及推廣家居裝飾, 用品及假日商品之經驗。

  4. Products and Services: • Provides complete marketing solution. • Source for qualified manufacturers for production. • Prepare business proposal and presentation. • Provides general consultation on marketing related problems. • Part time lectures for continuing education programs. • Provides training courses and seminars

  5. 產品及服務: 1. 提供整套的市場策劃方案 。 2. 尋找合資格的廠商作大量生產。 3. 提供計劃報告書及進行報告陳述 。 4. 提供一般有關市場計劃問題的咨詢服務。 5. 為大學及學院之持續教育課程任兼職講師 。 6. 提供訓練課程及講座。

  6. Frequently Asked Question: Does our company need any marketing consultancy service to improve our business result? 最常見的問題？ 我們公司是否需要市場顧問服務來改善業績呢？

  7. Test 1: Please provide your definition of “Marketing”. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 測試一：請提供你認為“市場學”的定義？ ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

  8. What is Marketing? 什麽是市場學？ Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organization goals. 市場學是制訂，計劃和實行一系列有関產品和服務之主意，概念，價格，促銷和配送的過程。 目的是為了創造交易以達成企業和个人之最終目的。

  9. Test 2: • Below is a list of “Marketing Elements”. Please check the boxes that best describe the responsibilities of your Marketing Department. • Product Planning – product and market research, product development, product lines, product designs, product quantities and markets to sell. • Pricing – price level, price policy and margins to adopt. • Channels of Distribution – channels to be used to move the goods and services from the manufacturers to the end users. • Promotion – personal selling, advertising, trade promotions, branding, packaging, and display. • Logistics – warehousing, transportation, inventories, after sales services.

  10. 測試二： • 以下為一系列的市場學元素。請選出每項最能代表貴司市場部的責任和工作。 • 產品計劃 – 產品及市場調查，產品發展，產品系列，產品設計，產品數量及銷售市場。 • 制訂價格 – 價格水平，價格政策及利潤水平。 • 配送渠道 – 由廠商配送產品和服務給最終產品用家之渠道。 • 促銷 – 个人銷售，廣告，貿易促銷 ，建立品牌，包裝和陳列。 • 物流 – 儲存，運輸，存貨數量和售後服務。

  11. Test 3: • Please check the boxes for practices that best describe the current marketing practices of your company • Sell one product to as many customers as possible. • Tries to acquire a constant stream of new customers. • Competes for market share. • Believe that customers are your company’s adversaries. • Takes customers to products and try to sell to the customers by telling them the benefits of each product. • Completes mainly on prices against your competitors. • Focus on anticipating customers’ needs, design the products to meet the needs, sell the products and set up the production accordingly to produce the products. • Sets the prices by adding markup to the cost of production.

  12. 測試三： • 請於以下選項內選出每項最能形容貴司目前的市場策略 • 努力將同一類產品售于最多之客戶。 • 努力爭取新客户。 • 努力爭取市場佔有率。 • 認為客戶為損害公司利益的敵人。 • 將客人帶到產品前並向客人推銷和解釋每項產品之好處。 • 和競爭對手主要針對價錢競爭。 • 集中估算客人之需求，並就估算設計產品及制定有関之生產安排。 • 價格是採用成本加利潤目標來制定的。

  13. Test Result: • If your answer for Test 1 does not include all the points stated on the definition provided by our company, your company is likely to have a misconception about the term “Marketing”. • If the current responsibilities of your Marketing Department do not include all the elements stated on Test 2, the Marketing function of your company is probably not sufficient. • If you checked one or more boxes for Test 3, it is a signal that your company is weak on customer relationship management (CRM) • VK Consultancy Service Co. Limited is your strategic partner to help your company to improve the Marketing function in order to achieve the improvement on business result.

  14. 測試結果： • 如貴司于測試一內的答案沒有包括我司論點的全部，貴司可能對市場學的定義有一定的誤差。 • 如貴司市場部目前的工作和責任沒有包括所有測試二內的元素，貴司的市場部尚有完善的地方。 • 如貴司于測試三內擁有一項或以上之特点，代表貴司在管理客戶関係 (CRM)上比較弱。 • VK Consultancy Service Co. Limited是能協助貴司改善服務以達至改善業績的策略伙伴。

  15. Our View on the Future of Marketing • Marketers need to design marketing communications to focus on explaining to the customers about the benefits of working with the marketers. • Marketers need to create individual customer profile and understand individual customer’s needs in order to custom design products, services and communications to meet the needs. • Marketers need to allow the customers to access to information about the company, products and services when and where they want it. • Marketers need to get a constant stream of new businesses from existing customers by selling as many products to one customer at one time. • Marketers compete not only on price but also compete on how little effort does their customers have to go through to make the purchase. • Marketers need to provide a complete package to the customers including products, services, market information, advice and constant care. • Marketers need to emphasize flexibility, response to customer needs and minimize wastage of capacity. • Marketers need to estimate the most they think the customers will be willing to pay for the offerings and set the price to give the customers a surplus.

  16. 我們對未來市場管理的看法 • 市場管理人員広在市場訊息中針對和客人講解和其公司合作之好處。 • 市場管理人員広為每位客戶建立客戶資料庫和了解每位客人之需要並就此需要設計產品，服務及有関的資訊。 • 市場管理人員要讓客人可於任何時間和地方取得有関其公司的資料。 • 市場管理人員要從現有之客戶上取得源源絕的新生意和把最多的產品售于單一客戶。 • 市場管理人員能單靠價格競爭，也需要針對減少客戶和其公司下訂單時和下訂單后所花之時間和精力。 • 市場管理人員必須提供完善之計劃給客戶。當中必須包括產品及服務的資料，市場資訊及建議和無限量的関懷。 • 市場管理人員必須強調適広力，能敏捷地對客人的需求作出回広。要努力減少浪費生產力。 • 市場管理人員必須估計客人願意為其產品和服務付出的價錢並在履定價格時預留盈餘的空間于客人。

  17. For more information: • Visit our website at www.vkconsultancy-service.com • E-mail us at main@vkconsultancy-service.com • Call us at (852) 2806 8729

  18. 如有興趣知道更多資料: • 請登入我們的網址: www.vkconsultancy-service.com • 电郵給我們: main@vkconsultancy-service.com • 致电給我們: (852) 2806 8729

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