Always PetCare

1. Always PetCare Areeg Salamat Pathways to Technology April 25, 2008

2. Name of Business Always PetCare

3. What is Always PetCare??? • Always PetCare is a family owned business • The prices are competitively priced according to research

4. What is my Service??? • It takes care of your pets needs such as: grooming, vaccinations, and coming soon a pet care center

5. Who will buy it? • People of all ages will buy my service; mostly people that have a family will come to my business. • People that have cats will be my main customers

6. Where? • Always PetCare will be located in a shopping plaza in Bloomfield, CT

7. How is Always PetCare Different than other Businesses??? • Always PetCare is different from other businesses because we use good quality products • Use hand of the arts technology • We give the best care to your pets • We treat both you and your pet with great respect • Easy access • Local, in the city

8. What is our Business Structure? • It is a Limited Liability Company • I am a Service Retailer • My business provides a service for consumers

9. Why a LLC? • The business will be run by a partnership but I also want my business to be protected • I think it will help me to run my business better • It is great for small business • Protects my personal assets such as my home and car

10. Target Consumer • Ages ranging from 20 and up • Both male and female • The customer will own at least one cat • Customers from neighboring towns

11. Service Fulfillment • Checkups for your cat(s) will be available anytime • Grooming and Vaccinations will also be available with an appointment

12. Soon… • A center for your pets will be in place where you will be able to drop your cat(s) off for 3 days at a time • There is always contact with the cats at our kennel • We play with each cat one hour a day and sometimes more upon request of owner

13. Market Research Results 1. Own any cats? 7 people own 1 cat, 3 people own 2 cats 2. Cleaned? Vaccinated? NEVER: 4 people ONCE A YEAR: 4 TWICE A YEAR: 2 3. Do you live near any woods? 30% people live near woods, 70% don’t live near any woods • Does your cat(s) stay inside, outside, or both? 60% of the cats live inside, 40% live outside • Would you like another pet care clinic in town? 60% of the people did not want a clinic in town, 40% wanted another clinic in town • Any competitors? GLASTONBURY, HARTFORD, WEST HARTFORD • Is my service unique? 40% did not think it was unique, 60% thought it was unique • How would you improve it? MORE EMPLOYEES, MORE SERVICES, COST • Grooming? Vaccinations? VACCINES: $45-$100 GROOMING: $10-$30 10.Is it likely that you would switch from your old pet care clinic to mine? 40% would not switch 60 % would switch

14. Analysis of Market Research • Must provide a comfortable place for customers to wait in • Give customers a reason to switch to Always PetCare • Provide quality services that is better than my competitors’ • Offer affordable prices

15. Competition • My Competitors are Animal Pet Clinics in neighboring towns such as West Hartford, Hartford, and Windsor • Including: • Windsor Animal Clinic • Petcare Vet Services • Bloomfield Animal Hospital

16. Logo

17. Business Card Always PetCare Owner: Areeg Salamat The Next Generation PetCare 355 Cottage Grove Road, Bloomfield, CT, 06002 Phone: 860–789-3333 Fax: 860-423-7777 E-mail: alwayspc@msn.com Its Never A Boring Place To Come To!!!!

18. Newspaper Ad

19. Coupon

20. PET CARE AT ITS BEST!!! IT'S OUR ONLY BUSINESS!!! My pet clinic is top quality. It consists of grooming as well as vaccinations. Soon a daycare center for pets will also be developed. I have a pretty good feeling that you won't be disappointed by my services and both you and your pet will enjoy coming to Always PetCare. Costs Grooming ranges from $35 up to $40. Vaccinations range from $45 up to $60. Contact me if you have any questions, concerns, or suggestions Phone #: 860-789-3333 E-mail: alwayspc@msn.com Advertisement Grand Opening

21. Banner Look for us in your local newspaper We will be opening soon!!! Opening Grand Coming Soon

22. How will I reach my audience? • Newspaper Ads • Flyers • Business Cards

23. Slogan The Next Generation PetCare!!!

24. Sales Presentation • Pets are very valuable to their owner. They do their best to make you happy. So don’t you think that the best way to pay them back is to… bring them to Always PetCare. That way they can get their checkup. And we can all be sure that your cat is healthy and ready to go back home and live a happy life. We offer the best of care to your pets and hope to see both of you soon!

25. Unit Cost Report I will be taking in animals (cats) and feeding them as well as grooming them. Taking them in will be a full time job. This will be a service for customers who would like to get their pets groomed and/or shots. Selling price per unit - Grooming = $20 Shots may vary, around $50 What value are you placing on your entrepreneurial time per hour? $40 an hour How long does it take to perform your service(in hours)? Grooming- half an hour Shots- 10-15minutes Labor cost per unit- Grooming $5 Shots $15

26. Unit Cost Report (cont.) Supplies -Facility, Cages, Pet food, Grooming supplies, Shots What is the supply cost per customer? $50 for shots $20 for grooming Cost of services sold per unit $10 for shots $5 for grooming Gross profit per unit $30 for shots $15 for grooming

27. Start-Up Costs Report

28. Sources of Financing

29. Annual Income Statement

30. Always PetCare in the Future… • Bigger Business • Pass it down to generations of family • Successful

31. How to keep Always PetCare’s Success • Smart Planning • Respect • Listen to customers ideas/suggestions

32. How to tell if Always PetCare is Successful • Loyal Customers • New Customers • Good Reviews • Good Profit

33. Thank You For Your Time And I Hope To See You At My Clinic!!! If you have any questions/suggestions call me at 860-789-3333 or e-mail me at alwayspc@msn.com