Co-Registration

1. Co-Registration

2. Overview Industry’s Most Advanced System Real-Time Data Hygiene Dynamic Offer Targeting/Optimization Secondary Questions & B2B Support XML or HTTP Post Support Real Time Auto-Responder Quality Website Partners ‘Best practices’ on data ownership, privacy, regulatory compliance

3. Process Overview Consumer registers at an Affiliate site. Registration data is posted to TRL platform. Name, address, phone, e-mail and other data components verified and standardized in real-time. Targeted offer page served to consumer. Consumer selects offer (possibly answers secondary questions) and opts-in to receive information from marketer. Opt-in captured Auto-responder is immediately sent to the consumer. Consumer is directed to publisher-specified page. Consumer information is sent to Advertiser.

4. Registration Page is Shown To Viewer Data is Standardized & Verified Registration page is shown to viewer Person Enters Information

5. Offer Display Offers Served Based on Targeting Registrant checks box next to offer of interest.

6. In-Line Custom Questions Custom Question Surveys When “Yes” is selected offer expands to reveal questions in-line.

7. Partner-Spec Landing Page Registration & Opt-In Process Complete User is returned to landing page upon completion of registration and opt-in.

8. Auto-Responder Email E-mail is sent to registrant within 30 seconds of opt-in to confirm address, provide additional info on offers, and allow opt-out.

9. Lead Delivery to Advertiser Complete Customization Complete Customization Real-Time Post or Batch File • DATA OUT • Validated • Customized • DATA IN • Targeted • Leads • Requested • Fields Various Data Formats (.xls, .txt, .csv) IP Address & Timestamp Historical Record Lookup For Opt-In Verification

10. Premier Network NETWORK

11. Product Features/Benefits Data Quality  Validation/Correction Offer Targeting Reporting Data Extract & Transfer Additional Features…

12. Product Features/Benefits USPS Validation Regulations Address Rejection Entered to Site as: John Doe 100 mane Dallas, Texas Delivered to Client as: John Doe W. 100 Main Street Dallas, TX 75208-1928 Invalid Record Received: Mickey Mouse 123 Disney Lane Fantasyland, CA Output: Invalid Address Receiving quality data is critical for advertisers, and minimizes bad data credits for publishers. Only TRL performs a complete suite of real-time data quality checks.

13. Data Quality Checks Email Validation – Performs a syntactical check on the input email address and flags if invalid. Invalid emails, i.e. bounces, are captured once auto responders are sent. Scans All Input Data Checking For “Noise” Words Appending of Address-Level Latitude/Longitude for Radial Targeting. Phone Validation – Performs syntactical check on phone number, as well as verification of area code and prefix. Data Normalization– Ensures maximum flexibility of integration to publisher sites.

14. Targeting Option DEMOGRAPHIC FILTERS Zip Code/SCF Radial Pulls City State Age Gender VALIDATION FILTERS Postal Address Telephone Number eMail Address

15. Data Extract & Transfer • Real-Time or Batch Mode • Real-Time Extracts – Data can be sent to Advertisers in real-time via • a URL post or via a The Right List web service. • Scheduled Batch Extracts – Batch extracts can occur at given • intervals: daily, weekly, monthly. • Option of sending raw consumer data or only enhanced data, i.e. • standardized data. • Data can be sent based on various criteria: (eg.) • First and Last Name must exist • Email valid and/or exists • Phone valid and/or exists • Valid postal address

16. Global Media Solutions Call today for more information John Foster SVP Marketing The Right List Tel (800)697-5977 Fax 954-317-2665 JFoster@TheRightList.com