1 / 5

Images of Feminity and Fitness

Images of Feminity and Fitness. Via Viteri. Asics Advertisement – Health Magazine : April 2010. Thesis.

alain
Download Presentation

Images of Feminity and Fitness

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Images of Feminity and Fitness Via Viteri

  2. Asics Advertisement – Health Magazine: April 2010

  3. Thesis In the Asics ad, it delves into the assumption that women are “insecure, angry, and sad” and vying for someone’s attention due to the especially sexual portrayal of the woman in this ad. Many women are perfectly happy with their lives and do not feel that they need to escape. Showing women as sexualized objects that can never achieve body perfection often gives the wrong impression. Advertisements and commercials often portray women as objects vying for attention, although in many instances, this is not the case.

  4. Sexualization, Contrast of Sides, & Actual Fitness Sexualization -Water: soaked clothing & water stroking leg -Facial expression -Posture: angle of feet -Oily Contrast of Sides -Contrast from light to dark -Assumption of women’s feelings: sadness, rage, insecurity -Actually looks more toned pre-workout Fitness Aspect -Muscles -Posture to run: arms & feet -Side angle: view of her entire body & equal to the reader

  5. So… Why Does This Matter? Advertisements as common as this appear in magazines and commercials frequently – often giving the wrong impression of women. Not only do they have to “sex themselves up”, but it seems like they also have to pretend to be someone they are not. This topic matters to me especially because I wish that women were never portrayed in this light and that they could just be themselves and not succumb to how others and the “male gaze” expect them to act.

More Related